Marketing Data Analyst, Yassir
+ Stock Options
Provides ride-hailing and last-mile delivery services
Job no longer available
Provides ride-hailing and last-mile delivery services
1001+ employees
Job no longer available
+ Stock Options
1001+ employees
Company mission
Creating a marketplace to bring people what they need while infusing social values.
Role
Who you are
- Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience
- A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns
- Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
- Language skills: French and English (fluent), Arabic is an advantage
What the job involves
- As a marketing data analyst at Yassir, working in the Data and AI team, you will have the opportunity to make significant contributions to Yassir's marketing strategies, targeting efforts, and customer engagement initiatives.
- You will leverage advanced analytics to optimize marketing campaigns, understand audience behavior, and enhance the overall marketing performance, ultimately driving growth and success across Yassir's services in 45 cities across 7 countries (Algeria, Tunisia, Morocco, Senegal, South Africa, and France)
- Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics
- Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics
- Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes
- Serve as a data ambassador, promoting a data-driven marketing culture within the organization
- Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders
- Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts
- Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies
- Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions
Otta's take
Theo Margolius
COO of Otta
Most people in French-speaking Africa are unbanked due to a lack of trust in incumbents and inefficient banking solutions. Yassir’s founders felt that providing on-demand services — which solves essential needs and, more importantly, builds trust to then provide payment services — was the catalyst to enable financial inclusion in the region.
The company started with ride-hailing services and progressed to offer last-mile delivery services, creating a multi-sided marketplace that brings drivers, couriers, merchants, suppliers, and wholesalers to individual users on one platform. With 3 out of 5 on-demand transactions in Algeria now made via Yassir, it's eyeing payment services next to truly build a super app.
The company’s Series B funding of $150 million in 2022 is supercharging its growth and development of new services in the existing markets. Further, Yassir’s leadership has its sights set on West Africa and the Middle East and will expand its engineering and product team across its multi-continental offices.
The company is battling two major challenges: competition and bureaucracy. It's no secret that Uber is a dangerous competitor to go up against, though Yassir intends to improve on the failings of Uber subsidiary Careem in several intended marketplaces. Moreover, each of the countries Yassir is expanding into has a unique regulatory environment that must be navigated. So far, Yassir hasn’t shown any signs that these issues are slowing it down.
Insights
Company
Company benefits
- 🎉 At Yassir we celebrate everything. OKR´s party!
- 🕟 Flexible working hours, because we care about your outcome and not output
- 💻 24/7 Office
- 📱 Mobile office - Office in all our sites 4 weeks at any location
- 🚉 Subsidized public transit pass
- 💬 Languages courses
- 📚 Yassir's academy
- 🎯 Outstanding mentors who will assist you in your growth
- 💸 Attractive salary and you even get a stake in the company
- 👌🏽Very strong team cohesion with daily and weekly activities
- 🤝 Buddy program
- ⚖️ As a company, we are passionate for diversity and inclusion, 40% of our team are women leaders in the tech sector
Company values
- Do things - at Yassir, we have a bias toward action, we like to try things out and learn and we prefer experimentations over paralysis by analysis.
- Do things fast - at our stage, speed to market is the single most important factor of success, we are not afraid to move quickly even if it means breaking things (some of the time).
- Do things that scale - everything we do on day 1 needs to be done with scale in mind, we are big fans of automation, templates, playbooks, and anything that can help serve a large set of teammates, partners, and customers.
- Do things right - we strive to deliver the best service possible and to improve our craft all the time.
- Do the right thing- whether it is for our colleagues, partners, customers, or the planet, we always prioritize ethical behaviors and actions that maximize the well-being of all.
Founders
Noureddine Tayebi
(CEO)After earning a Ph.D. at Stanford, Noureddine spent most of his professional life in Silicon Valley working at various companies including Intel and InSense. They came back to Algeria in 2017 to found Yassir.
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