Brand Marketing Manager, GameChanger
$110-130k
Offers bonus and equity
More information about location
Scorekeeping & statistics app for sports teams
Job no longer available
Scorekeeping & statistics app for sports teams
201-500 employees
Job no longer available
$110-130k
Offers bonus and equity
More information about location
201-500 employees
Company mission
GameChanger's mission is to help families elevate the next generation through sports.
Role
Who you are
- Genuine enthusiasm for sports combined with a deep understanding of the youth sports journey that will enable the creation of authentic and meaningful brand connections
- Strength in cross-functional partnerships across GTM and Product to ensure cohesive brand messaging and execution
- Strong Ability to develop and execute comprehensive marketing strategies that align with brand goals and drive business growth
- An analytical mindset. You’re proficient in tracking and measuring brand health, utilizing data to inform decisions and optimize marketing efforts
- Creative and innovative ideas for brand activation and engagement across all consumer touchpoints
- Excellent verbal and written communication skills, able to convey complex ideas clearly and persuasively
- Organizational skills and a keen eye to detail with the ability to manage multiple projects simultaneously and meet deadlines
- 5-7 years of experience in the B2C marketing space with both digital and traditional media experience
- Demonstrated success as a Brand Manager who has a comprehensive understanding of all elements of the marketing mix. You must possess a multidisciplinary skill set
- You are an exceptional communicator who embodies storytelling skills, including written, verbal, and numeric communication
- An ability to thrive in a fast-paced environment with a high degree of autonomy and ownership
- Your work is rooted in facts and data aligning to brand KPIs
- You’re experienced in managing campaign and marketing budgets
- You are consumer obsessed, posses a high EQ and are a strong and creative collaborator
- You are a positive person who brings enthusiasm to the teams you’re a part of, and foster a motivated work environment that fuels creativity and productivity
What the job involves
- Department: Office of the President
- We are looking for a multi-disciplinary Brand Marketing Manager to join our growing team
- In this role you will plan, execute, and manage integrated marketing campaigns across various channels, ensuring consistency in GameChanger brand messaging and visual identity
- This is an exciting new role within our organization and will report into the VP of Marketing
- Develop and implement strategic marketing initiatives across all consumer touchpoints and collaborate effectively with cross-functional stakeholders to ensure cohesive brand messaging and impact
- Create compelling brand narratives and messaging that resonate with our target audience of athletes, coaches, fans and sports organizations
- Partner with our internal studio team on content creation and campaign execution to and effectively communicate the GameChanger brand story to our target audience
- Support the marketing and expansion of the GameChangers advertising product within the industry, collaborating closely with Dick's Sporting Goods and working cross-functionally with sales, operations, and product teams to drive success
- Enhance brand activations with partners such as Major League Baseball and Little Leagues by creating memorable experiences through collaborative initiatives, marketing campaigns, and events
- Track and measure brand health by managing and analyzing data from the Brand Health Tracker study, ensuring continuous monitoring of key performance indicators and providing actionable insights to guide strategic decisions
Our take
The competitive nature of sports has always been driven by scorekeeping, and nowadays results are often consumed online. However, for smaller teams it can be difficult to provide this information digitally, as they do not have dedicated web development staff.
GameChanger provides a scorekeeping and statistics platform for sports teams to engage with their fans, that allows viewers to track the progress of a game in real-time similar to with professional sports. The company also embeds a live-streaming service into the platform to facilitate remote viewing, helping to increase audience engagement.
Whilst some sports teams already stream events on platforms such as Twitch and Youtube, most do not have the technical resources to achieve this. GameChanger has recognized this gap in the market, providing a simple yet unified platform for sports scoreboards and streaming, providing a fair opportunity for any team to maximize their community engagement.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2014
$6.8m
SERIES B
Nov 2011
$1m
SERIES A
Total funding: $10.5m
Company benefits
- Unlimited Vacation - Take time off work and travel the world. Enjoy unlimited vacation time.
- Remote Work - GameChanger’s can work from anywhere. You’ll receive a tech budget to make sure you’re set up for success.
- Health Insurance - We’ll make sure you stay healthy. Health, dental, vision, and other perks like a pre-tax FSA - we've got you covered.
- 401K Plan - We’re always looking ahead and so should you. Did we mention that we match?
- Tech Budget - You receive a large tech budget every two years. It’s yours to keep.
- Continued Learning - Tuition reimbursement, an annual flexible learning budget, mentorship opportunities, and more.
- Parental Leave - Get the time off you need with extended parental leave for both parents.
- Wellness - Stay fit and healthy on us. We offer a Gympass membership.
- Other Perks - Monthly Snack Boxes, Dick's Sporting Goods employee discount, Demo Day, Hack Day, virtual and in person team social events
Company values
- Customer obsessed - We put our customers first, always asking, “Will this enhance their youth sports experience?”. We deeply understand our customers and work hard to anticipate their needs. We celebrate and support our customers’ contributions to their communities
- Team Players - We hold each other accountable to deliver our best effort. We are empathetic and supportive, providing a safe environment for risk taking. We listen actively, encourage debate, and commit to action. We do unglamorous work in service of the team
- Ambitious - We take on challenging initiatives designed to drive significant growth. We are mission-oriented, working with urgency to deliver value to our customers. We set a high bar, invest in development, and strive to be the best
- Empowered - We take the initiative to solve problems. We entrust decisions to those closest to the problem. We embrace individual responsibility and accountability
- Focused - We say “no” to valuable initiatives so we can concentrate resources on our most important work. We respect others’ time by limiting distractions, running efficient meetings and communicating concisely
Company HQ
East Village, New York, NY
Articles
Leadership
Sameer Ahuja
(President, not founder)SVP at DICK’S Sporting Goods, that owns GameChanger. Former Founder and CEO of Dera Capital Advisors, as well as former Co-founder and COO/CFO of the Sports Museum of America.
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