Lead Product Designer, Flo

User Centric

£113.7-130k

+ Company equity grants through Flo’s Employee Share Option Plan

Figma
Senior and Expert level
London
Flo

Period tracker app

Be an early applicant

Flo

Period tracker app

501-1000 employees

B2CPersonal healthArtificial IntelligenceEducationSaaSFemtech

Be an early applicant

£113.7-130k

+ Company equity grants through Flo’s Employee Share Option Plan

Figma
Senior and Expert level
London

501-1000 employees

B2CPersonal healthArtificial IntelligenceEducationSaaSFemtech

Company mission

To improve the health and wellbeing of every girl and woman worldwide.

Role

Who you are

  • 7+ years of experience, 2 of which in a proven leadership role. (​​managing teams of 3-5 preferred)
  • Experience guiding and mentoring senior designers
  • Strong communication skills – with the ability to influence others and advocate for design at all levels
  • Good product thinking and a human-centred design approach, excellent UX and UI skills
  • Demonstrated ability to lead design projects from conception to completion
  • A hands on approach with a delivery focus and the ability to create interactive prototypes, showing knowledge of composition, colour and interaction design principles
  • Competence in Figma and common design tools
  • Experience with mobile apps

Desirable

  • Experience and proficiency in design relating to monetisation and a commercial / revenue / subscription focus
  • Working in a product first tech environment

What the job involves

  • As the Lead Product Designer at Flo, you will have a dual role, combining hands-on design activities and team leadership responsibilities
  • You'll be at the forefront of design in a product stream, playing a critical role in both guiding design directions and nurturing a strong, collaborative team culture
  • Stream Leadership: Oversee crucial design projects within the product stream. Ensure that all design aligns with the stream’s goals and addresses clear customer problems/hypotheses
  • Hands-on Involvement: Focus on achieving results and to be hands-on when/if needed, with strong resource management skills. This includes leading important initiatives and covering tasks in the absence of dedicated team members
  • Quality Assurance: Ensure all design work in the stream meets high standards. Review and support design proposals, maintaining visibility and transparency of efforts
  • Mentoring: Guide product designers in planning and executing design, helping them develop their skills and expertise
  • Strategy Alignment: help product managers define their product vision, initiatives and roadmap. Ensuring that all work, even if it’s just an idea the team is exploring, is connected to the function’s goals and strategy, and are able to show the connection
  • Coordination: Plan and coordinate design work, ensuring commitments are respected and upheld. Oversee rituals and ceremonies, making them valuable for all team members
  • Making sure all design work is visible through documentation on Confluence, use of a sprint board that clearly shows all initiatives planned, now, next and later and a live source of truth artifact with the roadmap and initiatives that have been / will be picked up. Review the sprint board on a regular basis, making sure tickets are kept updated with information, decisions made, start and due dates
  • Standards and Guidelines: Ensure all design work contributes to user experience improvement, following best practices and accessibility guidelines
  • Present work in design review sessions or demos
  • Working alongside 2 other Product design Leads on cross-stream needs: align on tooling across the company, define quality standards of design across the organization, work on career ladders and more
  • Team Culture: Foster a culture of collaboration and respect within the product, design, and content teams. Promote a sense of trust and cross-functional collaboration
  • Context Setting: Create an environment for the team to thrive autonomously, with clarity on purpose and mastery. Provide tools and context to enable effective work
  • Recruitment and Team Development: Identify skill gaps and grow the team accordingly. Plan for the team's future needs and onboard new designers effectively
  • Mentorship and Coaching: Act as a mentor to designers, offering guidance, feedback, and support. Encourage continuous learning and professional growth
  • Career Development: Assist in defining career goals and creating growth opportunities. Develop clear skills matrices and evaluation frameworks for professional development
  • People Processes: Manage key people processes, including conducting salary reviews and performance evaluations. Ensure these processes are fair, transparent, and aligned with both individual and company objectives

Salary benchmarks

Our take

Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.

What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.

Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.

Steph headshot

Steph

Company Specialist

Insights

Top investors

Many candidates hear
back within 2 weeks

25% employee growth in 12 months

Company

Funding (last 2 of 7 rounds)

Jul 2024

$200m

SERIES C

Sep 2021

$50m

SERIES B

Total funding: $276.4m

Company benefits

  • Participation in Flo’s success:
  • We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
  • Resources you need to thrive:
  • We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
  • Family benefits:
  • There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
  • As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
  • All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days

Company values

  • We live our mission
  • We only win as a team
  • We are honest and open
  • We are always curious

Company HQ

Bloomsbury, London, UK

Leadership

Yuri Gurski

(President )

Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.

Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.

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