Partner Marketing Manager, Smartsheet
Dynamic workspace platform for collaboration
Open for applications
Dynamic workspace platform for collaboration
1001+ employees
Open for applications
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- Eight years of event marketing experience
- Proven track record delivering superb-quality events in a range of in-person, virtual and hybrid formats
- Resourcefulness and creative problem solving when unexpected circumstances arise during the course of an event
- Strong, demonstrated ability collaborating with Sales to hit aggressive event marketing targets
- Familiarity with the IT channel as a route to market
- Understanding of partner lead nurture, and how this differs from direct marketing lead flow
- Comfortable presenting to colleagues and business partners, such as on campaign best practices
- Strong verbal and written communications skills
- Familiarity with various event platforms preferred (ie Eventbrite, Cvent, Zoom, ON24)
- Partner event marketing experience a plus
- Proficiency in Spanish, Italian, German a plus
What the job involves
- Smartsheet is looking for a Partner Marketing Manager to join the Partner Marketing team and lead the delivery of superior, partner-facing event experiences across the region to support Smartsheet partner recruiting, engagement and demand generation growth targets
- Additionally, this position will work closely with select, top partners providing marketing counsel and helping to execute virtual and in-person events to increase Smartsheet awareness and pipeline
- The Partner Marketing team is a globally distributed group of passionate partner marketers who provide field marketing support for partners to generate pipeline and close business with Smartsheet. Additionally, Partner Marketing manages partner-facing communications, to- and through-partner sales and marketing content and campaign creation
- Coordinate closely with the rest of the Global Partner Marketing team, EMEA Partner Sales, EMEA Regional Marketing and Corporate Events:
- Lead the regional event marketing plan for EMEA partner recruiting, engagement and demand generation
- Own end-to-end execution of Smartsheet marquee regional partner events including partner summits, bootcamps and recruiting roadshows
- Create meticulous event project plans, outcomes tracking and reporting
- Hyperfocus on event detail management and delivery of outstanding event experiences as demonstrated by stakeholder feedback and attendee satisfaction surveys
- Lead creation of bespoke Marketing plans and campaigns with assigned Smartsheet Platinum and Gold partners in various EMEA territories
- Provide guidance to partners on available resources available to them under the Smartsheet Aligned channel program to generate pipeline
- Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type and business model
- Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing and/or digital campaigns
- Manage Smartsheet’s partner marketing agency engagement in EMEA
- Lead regional channel thought leadership and awards plan, including managing prioritized submissions in coordination with Partner Sales and Communications
- Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns
Salary benchmarks
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies Lucid and Atlassian, Smartsheet saw strong growth between 2020-2022, achieving almost 40% year on year revenue increases through 2022. If the company can continue this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, leading to it being the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Whilst remaining broad in application, it is also expanding and upgrading its product offerings; this may prove crucial in further distinguishing itself from well-backed startups like Monday.com and Asana as they begin jostling for market space.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$57.3m
SERIES F
May 2014
$35m
SERIES E
Total funding: $124.8m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- Monthly contributions toward your pension
- Mployer-paid Private Medical and Dental, additional cost for family members
Company HQ
West Bellevue, Bellevue, WA
Articles
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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