• 10+ years of marketing leadership experience, ideally in tech, travel, or marketplaces
• Proven track record of scaling brands and understanding the Canadian market
• Strong strategic marketing skills paired with hands-on campaign execution experience
• Expertise in brand, acquisition, engagement, and partnership optimization
• Data-driven decision-maker with experience using analytics tools and marketing automation software
• Innovative and creative mindset to address market challenges and seize opportunities
• Excellent communication skills, with experience in media relations and public communications
• Leadership experience in building, managing, and developing high-performing marketing teams

Desirable

• As the Senior Director, Marketing in Canada, you will lead the strategic marketing efforts to drive brand awareness, customer acquisition, and growth in the Canadian market. This high-impact role oversees all guest marketing functions, ensuring alignment with the global marketing strategy while adapting to the unique needs of the Canadian market. You will work cross-functionally with the product, legal, government relations, operations, and global marketing teams to position Turo as Canada's leading peer-to-peer car-sharing platform
• Develop and implement marketing strategies to increase brand visibility, engagement, and acquisition in Canada
• Align local marketing with global goals while ensuring brand consistency across all channels
• Drive brand marketing, PR, and content strategies to strengthen market presence
• Lead initiatives for customer growth, optimize acquisition channels, and reduce churn
• Manage strategic partnerships with key industry players to expand Turo’s reach
• Execute seasonal marketing campaigns, including email and CRM strategies, to drive retention and lifetime value
• Monitor campaign performance, set KPIs, and optimize tactics based on data-driven insights
• Build and lead a high-performing marketing team, fostering innovation and managing external agencies for execution