Integrated Technology Lead, Electronic Arts
$89.3-145.6k
Salary is applicable for US based candidates only and may vary by other US locations; For candidates based in British Columbia: $89,300 - $123,000 CAN annually and may vary by other Canadian locations
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
$89.3-145.6k
Salary is applicable for US based candidates only and may vary by other US locations; For candidates based in British Columbia: $89,300 - $123,000 CAN annually and may vary by other Canadian locations
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- 5+ years of experience within digital marketing required
- Experience at a performance marketing agency or brand
- You are are process-driven, and familiar with project management software & ticketing systems
- You have experience with reporting visualization tools (i.e. Looker, Tableau, PowerBI)
- Expertise managing web tracking in Google Tag Manager
- Experience with AdTech tools and platforms (i.e. Campaign Manager, DV360, Google Ads, Google Analytics, Meta, Snapchat)
- Solid foundation in CRM management and audience segmentation strategies
- General knowledge of media planning, marketing measurement, and attribution integrations (i.e. Conversion APIs, Clean Room technology)
- Familiar with global data privacy laws and governance
- Project management expertise and accountable for deliverables
- A thought starter who is inquisitive and is up to date with industry trends
What the job involves
- The Integrated Technology Lead is a crucial role within the Integrated Channel Intelligence team, which is part of EA's broader Consumer Experiences organization
- As a collective, the Integrated Channel Intelligence team is responsible for the tech, data, measurement and insights necessary for Growth Channels to meet marketing goals and outcomes
- You will report into the Manager of Integrated Technology
- Manage first party data for audience targeting and attribution within our media buying platforms and clean rooms
- Manage data pipelines that produce reports for media performance assessments, optimizations, and insights
- Audit and evolve data cleanliness and taxonomy projects that are crucial for ensuring data-driven decision-making
- Partner with our media agency to ensure data integrity best practices are followed
- Oversee web tagging in Google Tag Manager across EA IPs
- Help maintain audience and conversion architecture. Document processes and ways of working with internal and external teams
- Develop best processes for implementing and using data and tech for Growth planning channels
- Be the subject matter expert for Growth Planning when technical assistance is required
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company values
- Creativity: Striving to bring imagination, orginal ideals, and excitement to everything we do
- Pioneering: Acting with the curiosity and courage that it takes to experiment, innovate, and lead
- Passion: We are at our best when we pursue what we love, and have fun doing it
- Determination: Bringing focus, drive, and conviction to our actions. Thriving on the journey, and being mortivated to achieve excellence
- Learning: Listening, having humility, being open to new ways of thinking, and looking with a lens of inclusion. Challenging ourselves to grow and change as a company
- Teamwork: Committed to each other, and to the accountability and integrity tit takes to be a successful diverse team
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
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Diversity, Equity & Inclusion at Electronic Arts
- Our intentional efforts to embed principles of diversity, equity and inclusion in our people practices have generated results across our teams.
- We have made progress in company-wide representation of women and underrepresented minorities.
- We have achieved a 46 percentage point increase in underrepresented talent in executive roles (VP+) over the last two fiscal years.
- We have hired underrepresented talent above our representation rates for the fourth consecutive year.
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