Senior Director of Revenue Operations and Enablement, Wpromote

$165-200k

Looker
Salesforce
Hubspot
Apollo
Pardot
Demandbase
Senior and Expert level
Remote in US

More information about location

Wpromote

Digital marketing firm specializing in customer acquisition

Open for applications

Wpromote

Digital marketing firm specializing in customer acquisition

501-1000 employees

B2BMarketingAdvertisingData Analysis

Open for applications

$165-200k

Looker
Salesforce
Hubspot
Apollo
Pardot
Demandbase
Senior and Expert level
Remote in US

More information about location

501-1000 employees

B2BMarketingAdvertisingData Analysis

Company mission

Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.

Role

Who you are

  • Experience: A minimum of 8 years of relevant experience in sales enablement, sales operations or revenue operations, with a preference for high-growth environments
  • Strategic Vision: Strong track record of using business intelligence, process optimization, and pipeline management to execute strategic initiatives that drive revenue growth
  • Analytical Expertise: Expertise in data analysis, reporting, and forecasting
  • Technology Proficiency: Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot) business intelligence platforms (e.g. Insight Squared, Looker) and enablement platforms (e.g. Gong.io, Demandbase, Apollo)
  • Communication & Collaboration: Ability to influence stakeholders across the organization and lead cross-functional collaboration
  • Process-Orientation: Results-oriented with a strong point of view on using efficient processes as a means to reach revenue targets
  • Project Management: Proven project management skills with the ability to manage multiple priorities and deadlines

Desirable

  • Leadership experience, including managing and developing a team of revenue operations and enablement professionals
  • Previous advertising agency and advertising technology experience is an added benefit

What the job involves

  • Wpromote is seeking a seasoned Head of Revenue Operations and Enablement who will play a pivotal role in helping Wpromote’s go-to-market organization achieve the company’s growth targets
  • This person will drive strategy and operational excellence within our go-to-market functions—marketing, sales, and client services—and champion the effectiveness and efficiency of our revenue generation processes
  • They will be responsible for ensuring that our go-to-market teams have the data, tools, process, and resources they need to accomplish key business outcomes and maximize revenue growth
  • Optimize and maintain the go-to-market operations infrastructure, including CRM systems (e.g., Salesforce), pipeline analytics, and reporting tools
  • Partner with go-to-market teams to align on revenue goals and identify improvement in process, tools, and training to increase efficiency and effectiveness
  • Collaborate with go-to-market leadership to define processes and ensure consistent implementation and adoption across the organization
  • Develop a holistic revenue enablement strategy that is aligned with Wpromote’s growth objectives
  • Own pipeline reporting and management, including establishing and maintaining dashboards for performance management, revenue insights, and executive reporting purposes
  • Use revenue intelligence to identify trends, opportunities, and challenges and provide actionable insights to drive revenue growth
  • Collaborate with finance leadership to generate accurate revenue forecasting
  • Develop and maintain data integrity and quality assurance standards to ensure accurate and reliable revenue intelligence
  • Manage go-to-market systems and tooling integrations, evaluating and onboarding new tooling when necessary
  • Assist with creating and maintaining a consistent onboarding and training program for new go-to-market team members
  • Develop and monitor key performance indicators (KPIs) to measure the effectiveness of revenue enablement and operations efforts
  • Develop, manage, and mentor a team of revenue operations and enablement professionals, fostering a culture of collaboration, accountability, and high performance

Our take

Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.

Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.

Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.

Kirsty headshot

Kirsty

Company Specialist

Insights

Some candidates hear
back within 2 weeks

-12% employee growth in 12 months

Company

Company benefits

  • Unlimited PTO
  • Half-day Fridays every Friday
  • 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
  • 401(k) with company matching
  • Free, confidential Employee Assistance Program
  • Free weekly virtual workout classes
  • 100% paid parental leave policy for birth, adoption, and foster placement
  • Medical and dependent care FSAs
  • Wprotege mentorship program
  • LinkedIn learning and access to internal training and development
  • Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
  • Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards

Company values

  • Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
  • Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
  • Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
  • Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
  • Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them

Company HQ

El Segundo, CA

Leadership

Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.

Diversity, Equity & Inclusion at Wpromote

  • We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.

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