Merch Marketing Specialist, Live Nation

• Bachelor’s Degree in Marketing or related field
• 3+ years’ experience in ecommerce, entertainment marketing, or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Successful management of multiple clients, teams, and budgets
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
• Strong understanding of social media platforms, trends, and measurement approaches
• Knowledge of digital media planning, buying, and optimization
• Familiarity with maintaining, managing, and optimizing paid marketing campaign

• The Merch Marketing Specialist will be responsible for leading and executing marketing content distribution strategies across new media platforms while developing new digital business opportunities and growth
• This role requires an experienced digital leader to define the strategic plan for all digital channels
• This role reports to the Director of Brand Strategy. This position will be fully in office
• Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
• Oversee and manage day-to-day marketing plan implementation and budgets
• Analyze past performances of related efforts to determine how to reach targeted demographic for maximum sales
• Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
• Drive integration of our paid marketing and social media strategies
• Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
• Collaboration with event teams on supporting merch efforts
• Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives
• Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
• Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
• Ensure all asset requests are completed timely to keep campaign on schedule
• Provide valuable insight, development, and implementation in continuous process improvement initiatives
• Maintain an understanding of and execute against music entertainment and other industry trends
• Other special projects and tasks as assigned as needed

• Unlimited paid time off policy
• Work from home opportunities
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.