Director of Marketing Operations and Demand Generation, Calibrate
+ Equity
More information about location
Obesity and metabolic health treatment
Job no longer available
Obesity and metabolic health treatment
201-500 employees
Job no longer available
+ Equity
More information about location
201-500 employees
Company mission
Calibrate's mission is to change the way the world treats weight.
Role
Who you are
- B2B experience is required
- 7 years of working experience in a managerial marketing position within a complex, fast-paced, and highly competitive environment
- Degree in a business related or technical field, for example, Marketing, Information Technology, Computer Science, Business Administration, or any other related field. The equivalent of this in working experience is also acceptable
- Advanced proficiency in both Hubspot and Salesforce with experience in multiple marketing platforms cross functionally for design, content, and web
- Proven and successful experience in project management and program improvement, having constructed plans that are demonstrable in understanding critical marketing paths and task dependencies
- Proven and successful experience leading marketing programs/campaigns from its conceptualization to the achievement of its objectives
- Experience not only in online marketing strategies but also in offline/traditional strategies
- Healthcare experience is a plus
- Ability to convey complex messages and concepts to an audience in a simple, clear, relatable, unambiguous, and convincing manner
- Excellent problem-solving skills, have strong business and budgeting acumen, and display calmness and composure under stress or uncertainty
What the job involves
- The Director of Marketing Operations will own the demand generation and marketing operations plan, strategically connecting the dots between programs and processes
- This role also manages the platforms utilized within marketing to build and execute campaigns
- Reporting to the Vice President of Marketing, the Director of Marketing understands best practices across the business-marketing industry and spearheads consistent updating of marketing operations programs and the marketing department processes as well
- This person defines and manages the marketing calendar, ensuring that it is always aligned with cross-functional efforts and the business’s overall goals and objectives
- Communication skills are a necessity for this position, both in verbal and written form
- The effectiveness and performance of the marketing operations department is highly dependent on the clarity of information and instructions conveyed by this person
- This role focuses on continuous efficiency and improvement, establishing streamlined processes and defined workflows
- Responsible for the definition, automation, and streamlining of marketing operation processes, transitioning them from mere marketing strategies into real marketing campaigns that drive demand
- Continuously improving tools that are necessary for the planning and execution of successful, broad, and highly targeted campaigns and adjusting future strategies based on the department’s past financial performance
- Lead marketing analytics by testing and evaluating marketing tactics and strategies in the acquisition of new consumers, for example through the setting up of A/B test programs. The role also conducts analyses while working with the business’s marketing analytics department in order to determine value of acquisition and program optimization efforts
- Collaborate with cross functional teams for the purpose of optimizing CRM systems, marketing technologies, meta-data management, website and online page improvements, direct mail production, etc
- Communicate and lead in collaborative settings and in the preparation of analysis reports for senior marketing operations management and stakeholders for decision-making purposes
Otta's take
Xav Kearney
CTO of Otta
Obesity affects four in ten Americans, but access to effective treatment has historically been barred by its categorisation as a lifestyle problem as opposed to a healthcare issue. Calibrate delivers obesity treatment programs that combine physiological training with cutting-edge medication, to combat unhealthy lifestyle habits and provide weight loss that lasts.
The types of medication supplied by Calibrate have been proven to deliver positive weight loss results across several trials. When combined with sustainable physiological change, like with Calibrate, clinically-reviewed results have demonstrated that patients are able to both meet and sustain their weight-loss goals – an impressive feat considering that 95% of traditional diets fail.
It is worth noting that weight-loss medications like those supplied by Calibrate, though displaying positive results thus far, have not undergone the extensive trialling required to confidently state they are safe and effective for long-term use - which does present issues as once on them, patients must continue to take the drugs to avoid regaining the lost weight.
That said, with Calibrate boasting over 20,000 people helped, and patients sustaining health outcomes beyond their first year, its programs are certainly effective, and it remains one to watch as the space evolves. The company has seen good funding in the past, and benefited from the wider buzz around next-gen weight-loss drugs, though it has also seen some negative press surrounding a round of layoffs that was announced over zoom.
Insights
Few candidates hear
back within 2 weeks
-23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2023
$29m
GROWTH EQUITY VC
Aug 2021
$100m
SERIES B
Total funding: $156.6m
Company benefits
- Generous paid time off, including an all-company holiday over Thanksgiving week
- Calibrate-funded health benefits (medical, dental, vision) - starting at zero cost to you
- One Medical membership and Teladoc virtual care
- Fertility, gynecology, and wellness services through Kindbody
- Therapy on your time with a free year of Talkspace membership
- Health advocacy and assistance services through Health Advocate
- Commuter benefits, ClassPass memberships, and gym memberships
- Remote team with a headquarters in NYC
- Competitive Paid Parental Leave for parents
Company values
- We’re in this together
- Small wins create big wins
- You’re in control
- Real results matter
Company HQ
Union Square, New York, NY
Articles
Founders
Isabelle Kenyon
(CEO)Entrepreneur, Founder & CEO with a background in leading beloved consumer brands, scaling early-stage, high-growth start-ups, and investment banking.
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