Performance Marketing Manager, Flex
$115-130k
+ Stock options
3 days a week in office
Flexible rent payment application
Be an early applicant
Flexible rent payment application
501-1000 employees
Be an early applicant
$115-130k
+ Stock options
3 days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- This role is ideal for someone who thrives at the intersection of data science and marketing, with extensive experience in managing and optimizing paid digital campaigns across search and social platforms
- Bachelor’s degree in Marketing, Business, Statistics, or a related field
- Proven experience in marketing operations, data analysis, and digital advertising
- Strong proficiency with analytics tools such as Sigma, Amplitude, and Google Analytics, and experience managing CRM systems like Iterable and HubSpot
- Expertise in managing paid search and social media platforms including Google Ads, Facebook Ads, and Microsoft Advertising
- Excellent communication and collaboration skills to effectively work with both technical and non-technical teams
- Strong project management skills with the ability to lead projects and manage multiple timelines effectively
What the job involves
- As a Performance Marketing Manager, you will play a crucial role in blending data analytics with strategic marketing execution at Flex
- Data Analysis and Reporting: Develop and maintain dashboards and reports that provide insightful analysis on campaign performance, marketing funnel metrics, and business impact. Empower the team to use data to drive strategic decisions and optimize marketing efforts
- Campaign Management and Optimization: Actively manage and optimize paid search and social media campaigns in collaboration with external agencies. Ensure campaigns meet targeted ROI by analyzing performance and adjusting strategies accordingly. Work closely with the internal team to track success, manage budgets, and understand overall campaign effectiveness
- Cross-functional Collaboration: Serve as the liaison between marketing, analytics, and lead management teams to ensure data-driven decision-making is at the forefront of marketing strategies
- Creative Development and A/B Testing: Oversee the creation of marketing creatives and conduct A/B testing to refine campaign elements based on performance data. Foster a culture of continuous improvement by iterating on successful tactics and exploring new innovations in campaign delivery
- Process Optimization: Streamline marketing processes through the integration of marketing technologies and tools. Ensure that marketing systems and workflows are aligned to business goals, maximizing efficiency and ROI
- Vendor and Stakeholder Management: Manage relationships with external vendors and platforms such as Google Ads, Facebook Ads Manager, Microsoft Advertising, and Criteo. Coordinate with internal stakeholders to align marketing objectives with broader company goals
- Marketing Technology Knowledge: Collaborate with the MarTech team to evaluate, select, and manage marketing technology stacks that support the automation and scalability of marketing campaigns
- Training and Development: Provide training and ongoing support to marketing team members on data analytics tools, paid advertising platforms, and best practices in digital marketing
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
EARLY VC
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
Salary benchmarks
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