Digital Analytics Lead, Charlotte Tilbury
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- Proficiency in analytics tools and platforms (e.g., Google Analytics, Snowplow, Looker). Technical ability to understand what’s going on under the hood of these tools
- Experience with data collection, transformation, and visualisation
- Demonstrable experience with web analytics, tracking, and AB testing in the E-commerce space
- Experience working with cloud data warehouses such as BQ, Redshift, Snowflake
- Experience managing BI tools such as Looker, Tableau
- Proficient in SQL, Python, and other programming languages a bonus
- Familiarity with tools such as Fivetran a bonus
- Proven ability to lead cross-functional teams
- Strong communication skills to collaborate with stakeholders across different departments
- Ability to analyse complex data and derive actionable insights
- Strategic thinking to align analytics initiatives with business goals
- Understanding of product development processes
- Ability to manage product-related aspects of analytics tools
- Comfortable working in a dynamic environment where things move quickly and we need to react accordingly
What the job involves
- We’re seeking a skilled, experienced and technical Digital Analytics Lead to join our Data function
- You’ll lead the Data Team’s Digital Squad in driving our Digital Analytics roadmap and ensuring the business has the data capabilities it needs
- You’ll bridge the gap between analytics and technical implementation, ensuring seamless integration of our Analytics stack
- This multifaceted position combines elements of digital analytics and product management
- Lead and manage the Digital Squad, including sprint planning and execution
- Foster collaboration and effective communication within the team
- Define and own the digital analytics roadmap
- Align analytics initiatives with business goals and priorities
- Own the end-to-end tracking implementation
- Manage associated tools (GTM, Appsflyer etc) for data collection and transformation
- Own Looker dashboards, ensuring they provide actionable insights
- Maintain and optimise underlying data models in LookML
- Drive AB testing efforts to improve user experience and business outcomes
- Oversee Product and Technical Web Analysts
- Foster their growth and technical development
- Conduct ad hoc analysis to address specific business questions or challenges
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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