Period tracker app
501-1000 employees
Job no longer available
£50-56k
+ Equity
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Proven experience in graphic design, visual communication, or a related field
- Proven proficiency in Figma or similar software
- Proven proficiency in Adobe CC
- Familiarity with performance marketing and user acquisition (UA) creatives
- Good knowledge of performance marketing channels such as Meta, TikTok, YT, Google, Reddit, etc
- Good understanding of design principles, typography, colour theory, and layout composition
- Ability to work collaboratively in a fast-paced environment, prioritise tasks, and meet deadlines
- Strong communication and interpersonal skills, with the ability to effectively articulate and present design ideas to cross-functional teams
- Strong attention to detail and a desire to always deliver best-in-class assets
- Understanding of brand guidelines and the ability to maintain brand consistency across all creative work
Desirable
- Illustration experience is a huge bonus
- Familiarity with the femtech industry or a strong interest in women's health and well-being
- Experience working in a startup or dynamic, fast-paced environment, demonstrating the ability to adapt to changing priorities and manage multiple projects concurrently
- Understanding of branding, with the capability to adhere to brand guidelines while infusing innovative and creative elements
What the job involves
- We are seeking a talented Graphic Designer to join our growing in-house Creative Studio.
- As part of a team of 16, you will collaborate closely with our Brand, Marketing, and Growth teams to create compelling visual assets that resonate with our target audience, drive growth and effectively communicate our core message
- Developing creative concepts for a variety of communications spanning social, growth and performance marketing
- Collaborating with copywriters and motion designers to create cohesive and engaging work
- Work closely with the Senior Creative and wider Creative Studio to ensure visual excellence across all platforms and channels
- Striking a balance between performance-led creativity and maintaining brand consistency
- Understanding the critical metrics impacted by design decisions and iterating creatively
- Contributing creative ideas in brainstorming sessions to enhance overall design quality
- Stay up-to-date with industry trends and best practices in graphic design and branding to continuously improve the quality and effectiveness of our visual assets
- You'll be targeted on;
- Contributing to ambitious company revenue targets
- User engagement with campaigns
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company values
- We live our mission
- We only win as a team
- We are honest and open
- We are always curious
Company HQ
Bloomsbury, London, UK
Articles
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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