Influencer Affiliate Marketing Coordinator, Live Nation
Contractor
$30 - 32 / hour
More information about location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$30 - 32 / hour
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Experience: 3-4 years of experience in influencer and/or affiliate marketing
- Industry Knowledge: Basic understanding of the influencer marketing landscape and digital marketing trends. Passion for the live entertainment industry is a plus
- Skills: Strong organizational skills with a keen eye for detail. Excellent communication, multitasking, and problem-solving abilities
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
- Technical Proficiency: Familiarity with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ, is preferred
What the job involves
- Live Nation Entertainment is seeking a detail-oriented and proactive Influencer Affiliate Marketing Coordinator for up to a 6-month contract position.
- This role will support the Influencer Affiliate Marketing Director in developing and leading the launch of our influencer affiliate marketplace. This role will focus on working with both internal and external parties to optimize programming appropriately and ultimately drive ticket & partner product sales through this unique format of influencer partnerships
- Campaign Coordination: Assist in the planning, execution, and optimization of influencer affiliate marketing campaigns. Coordinate with influencers to ensure smooth execution and adherence to campaign guidelines
- Influencer Management: Support the recruitment and relationship management of influencers. Maintain clear and effective communication (newsletter generation at TBD cadence etc.) with influencers to facilitate successful partnerships
- Performance Tracking: Monitor and report on campaign performance metrics such as traffic, conversions, and revenue. Utilize core tech partner technology to track influencer performance and gather insights for optimization
- Data Analysis: Assist in analyzing performance data to provide actionable insights and recommendations. Prepare regular reports to update the Influencer Affiliate Marketing Director on campaign progress and results
- Technology Utilization: Stay informed about new features and best practices to maximize the effectiveness of our core tech partner(s)
- Administrative Support: Provide administrative support to the Influencer Affiliate Marketing Director, including scheduling meetings, preparing presentations, and managing documentation related to influencer campaigns
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
Salary benchmarks
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