Senior Project Manager, Crunchyroll
Growth Marketing, Contract
$43.27—$52.88 USD hourly
Office located in Culver City, CA
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$43.27—$52.88 USD hourly
Office located in Culver City, CA
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- We’re looking for someone who is organized, is a strong communicator, and has familiarity with reviewing and approving creative across multiple platforms in multiple languages
- Experience submitting creative requests, reviewing campaign assets, and providing feedback promptly is required
- You have 6 years experience as a Project Manager in marketing
- You have experience in entertainment
- You have 2 years experience working in a project management platform
- You have experience working with creative teams
- You are comfortable working with data
- You're a team player
What the job involves
- We are looking for a Senior Project Manager to support the daily creative needs of the Growth team here at Crunchyroll (on a contract basis)
- You will be an important player on the team as it ensures best-in-class creative assets are delivered on time and to spec
- You will partner with the Growth marketing team to understand what requirements are needed for each campaign asset, and act as the main contact for the creative team to ensure those requirements are met
- Manage and collaborate with Project Manager and Associate Project Manager
- Oversee all creative asset management across paid media, user acquisition
- Create and maintain quality processes and procedures; establish accuracy for localization and technical asset creation
- Develop project timelines and manage creative reviews and approvals
- Manage implementation of campaign programs including LTV, Platforms, Affiliates, UA SVOD, eCommerce
- Ensure strategy is implemented appropriately
- Be a liaison and creative development process for campaigns that come to life across Meta, Google UAC, Tiktok, Snapchat, and more
- Partner with the creative team on a daily basis to ensure assets are getting delivered on time
- Act as a creative lead for Paid Media
- Continue to build paid media & User Acquisition Library
- Monitor and track creative reports
- Identify and evolve creative best practices
- Help assist with central asset management with our Marketing Ops team
- Present creative experiments, insights, and opportunities to marketing teams
- Collaborate and be an Integral stakeholder on creative, production, and brand management meetings
- Communicate paid media and user acquisition at risk programs/projects
- In the role of Senior Project Manager, you will report to the Director of User Acquisition, Paid Media
- The Crunchyroll marketing team plays a crucial role in driving growth for the Crunchyroll streaming service and additional Crunchyroll business lines
- The Growth Marketing team focuses on global user and subscriber acquisition, engagement, retention, and monetization
- The team works across multiple marketing channels and specialties, including paid media, SEO, product marketing, lifecycle, and integrated marketing
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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