Product Marketing Manager, Workwize
Management for remote IT and office equipment
Be an early applicant
Management for remote IT and office equipment
21-100 employees
Be an early applicant
21-100 employees
Company mission
To create a better work life for everyone by helping companies enable the hybrid working model for their employees.
Role
Who you are
- Bachelor’s Degree in Business Administration, Marketing, or a related field
- 5-7 years of experience in product marketing, preferably within a B2B SaaS environment
- Proven track record of launching and marketing software products to a business audience
- Experience in scaling products and expanding into new markets, both in terms of geographies and industry verticals
- Expertise in developing go-to-market strategies, including product positioning, messaging, and competitive analysis
- Strong analytical skills to assess market data, test outcomes, and implement successful strategies
- Familiarity with the sales process and the ability to create sales enablement materials that drive conversions
- Active listening and research skills to understand customer needs and market trends
- Communication Skills:
- Excellent verbal communication and team collaboration skills
- Outstanding written communication skills to craft compelling product narratives
- You’re a self-starter who excels in an autonomous role, taking ownership of your work and driving results with little supervision
- Proven ability to analyze market data and implement successful strategies
- Strong communication and collaboration skills
- Adaptable and innovative, always seeking new ways to improve processes and outcomes
Desirable
- Technical background (e.g., technical writer, product manager, or engineering degree)
- Certifications related to Product Marketing Management
- Experience in conducting customer interviews and surveys to gather actionable insights
What the job involves
- As our first Product Marketing Manager at Workwize, you will play a pivotal role in setting up product marketing frameworks and driving the adoption of our innovative hybrid work solutions
- If you excel at crafting effective go-to-market strategies, positioning products to resonate with target audiences, and enabling sales teams to succeed, this role is made for you!
- As the Product Marketing Manager at Workwize, your primary goal will be to drive product adoption, customer retention, and revenue growth by effectively positioning our offerings in the market
- You will be responsible for translating product features into clear, compelling benefits that address customer pain points
- Additionally, you will monitor market trends and competitor activities to shape our product positioning and develop impactful sales collateral to support every stage of the sales funnel
- Monitor market trends and competitor activities to inform product positioning and strategy
- Conduct thorough market research to gather insights and identify opportunities
- Develop and execute comprehensive go-to-market strategies, including product positioning, messaging, and launch plans
- Craft clear and compelling product narratives that resonate with our target audience
- Create effective sales enablement materials that support the sales team throughout the entire sales funnel
- Collaborate with the sales team to ensure they have the tools and messaging needed to drive conversions
Our take
Workwize is a procurement and management platform tailored specifically to meet the evolving needs of remote and hybrid working. At its core, Workwize prioritises customisation, flexibility, and transparency, enabling companies to effectively manage and procure the essential technologies and tools vital for their workforce.
Based in the Netherlands, Workwize has swiftly garnered acclaim, serving fast-growing startups and established enterprises alike within its native landscape. With its appeal extending globally, securing players such as Netflix to leverage its services within Europe. For a young company born out of the pandemic, Workwize has charted an impressive trajectory, underlining the enduring relevance of hybrid and remote work models well into the 2020s.
Backed by 2022 funding, Workwize has embarked on an ambitious expansion journey across Europe, capitalising on its existing client base spanning fifteen countries. Furthermore, strategic investments in workforce augmentation underscore a promising phase of growth for the company, poised to solidify its position as a frontrunner in shaping the future of workplace management and procurement solutions.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2022
$1.7m
SEED
May 2021
$0.6m
SEED
Total funding: $2.3m
Company benefits
- A position in which you can continue to grow towards a more senior sales or management orientated role
- Freedom to change the working environment between home and the office
- The best working set-up
- Working in a young, flexible and entrepreneurial environment
- Daily team lunches
- Monthly Surprise Events
Company values
- Radically transparent: We personify the ‘Dutch’ spirit in our directness and transparency—always expressed with respect and an open mind
- Desire for action: Individually and as a collective, we are solutions oriented. We aim for growth and think entrepreneurially
- Challenge the status quo: We think big and envision the future success of our projects and ideas; challenge the status quo by constantly exploring new solutions and ideas
- Empower each other: We pride ourselves in empowering each other through trust, amplifying our strengths and putting each other at the centre of everything we do
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Articles
Leadership
Victor Dik
(CCO)Previously a Planning and Portfolio Manager at Vodafone Ziggo, a Domestic Relationship and Recruitment Manager at Knowledge 2 Share Foundation.
Sebastiaan Scholten
(CTO)Previously an Investment Banking Intern at Lazard and eCommerce Director at MIPACHA.
Michiel Meyer
(CEO)Previously a Business Growth Manager & Head of Addity at Buckaroo, Head of Department at Addity Payments, Consultant at McKinsey & Company and FinTech Developer at CoInvestor.
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