Senior Product Marketing Manager, GoDaddy
$110.5-215.5k
GoDaddy's compensation is local to where you are and may vary based on an individual's qualifications
More information about location
Internet domain registrar and web hosting platform
Open for applications
Internet domain registrar and web hosting platform
1001+ employees
Open for applications
$110.5-215.5k
GoDaddy's compensation is local to where you are and may vary based on an individual's qualifications
More information about location
1001+ employees
Company mission
To allow anyone to begin, grow, and run their presences online.
Role
Who you are
- 7+ years of product marketing experience, with 4+ years in SaaS
- 2+ years of experience in payments or financial services solutions
- Proven experience in customer lifecycle marketing, launching campaigns, developing audiences, and creating ideal customer profiles
- A strong understanding of small business customers and their unique challenges
- Demonstrated ability to develop compelling product messaging and positioning that drives customer engagement
- Experience running experiments and testing within product surfaces to drive data-driven decisions
- Experience working with both self-serve and sales-led B2B go-to-market motions
- A track record of success in launching new products and features
- Experience in conducting customer research and in-market testing
- High comfort level in a fast-paced environment with a "test & learn" approach
Desirable
- Experience in pricing and packaging analysis
- Deep customer empathy to influence both product and marketing efforts
What the job involves
- As a Senior Product Marketing Manager, you will define product positioning, feature packaging, and pricing strategies for our suite of Commerce & Payments products
- You’ll ensure our customer’s voice is reflected in the products’ value propositions and that we have a differentiated message that appeals to the everyday entrepreneur who wants to sell more and grow their business
- You will partner closely with product management leadership, go-to-market teams, and others to launch new solutions into the market that will delight our customers and help the company achieve our growth objectives
- Deliver messaging and positioning for the Commerce offering across online stores, marketplaces, point of sale, and payment products
- Develop insights and recommendations through customer research (qualitative and quantitative)
- Support analysis to develop pricing and SaaS bundling
- Collaborate within the PMM team to support bigger product launches and independently lead the launch of product features, working with cross-functional partners in marketing, product, and sales
- Conduct competitive and market analysis to support messaging and pricing
- Develop content for GoDaddy’s Commerce offering to drive product consideration and sales enablement
Our take
GoDaddy is a leading web hosting company and internet domain registrar helping its 21+ million customers build professional websites, and sell their products and services.
Following an increasing shift online for businesses, GoDaddy has made some strategic moves to harness this market wave. Most significantly, it has gotten ahead of the boom in e-commerce, with its invoicing and payments services. This simultaneously demonstrates a keen commitment to the requirements of its top users (as they were top requested features among its ‘Pro’ customers), and streamlines its services by eliminating the need for third-party programs. It is a smart update demonstrating market sensitivity and good business strategy.
GoDaddy has successfully navigated its reputation for controversy - for the most part - as its marketing and business practices have, in the past, attracted the ire of some commentators. However, this hasn't dented its impressive customer numbers, and it continues to boast an impressive customer base including Roblox, Telegram, and Asana.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Company benefits
- Company equity
- Equal opportunity employer
- Work from home opportunities
- Professional development & tuition support
- Subsidized meals
- Employer-paid trip reduction expenses
- Tax-advantaged accounts (FSA, HSA)
- Medical, dental, vision, disability
- Liberal time away to rest & recharge
- Family-friendly options like day care subsidy, paid parental leave, adoption assistance and fertility coverage
- Employee Assistance Plan
- Benefits fairs, flu shots, wellness perks
- Company-wide celebrations and events
- Team kudos and peer recognition programs
- Empower by GoDaddy matches charitable grants and offers volunteer opportunities
- Team-building and professional development
- A wide range of International Benefits, varies by country
- 401k plan w/ generous employer match, pre-tax / Roth options
Company HQ
South Tempe, Tempe, AZ
Leadership
Bob Parsons
(Founder)Bob studied at the University of Baltimore, before founding GoDaddy in March 1997. They have been Executive Chairman since then.
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