Growth Marketing Lead, Birdie
£60-70k
+Stock Options
More information about location
1-5 days a week in office
Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.
Job no longer available
Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.
101-200 employees
Job no longer available
£60-70k
+Stock Options
More information about location
1-5 days a week in office
101-200 employees
Company mission
Birdie's vision is to unlock preventative, personalised & proactive home healthcare (using machine learning & AI) so that older adults can live longer, healthier lives in their own homes.
Role
Who you are
- People Leadership Experience: Must have at a minimum 1 year of experience managing and leading a team, demonstrating the ability to provide hands-on coaching, strong guidance, and effective coordination
- Proven Track Record: Demonstrated success achieving pipeline targets in a B2B marketing function
- Strategic Planning and Agile Execution: Ability to build a long term, creative strategy for the team and to break it down into a clear executable plan over time
- Versatile Marketing Expertise: Equally adept at engaging small businesses as well crafting sophisticated account based marketing (ABM) strategies for enterprise-level accounts. Strong working knowledge of website, performance marketing, events, direct mail, email marketing, and CRM management
- Creative and Analytical Focus: Keen attention to both the creative aspects of marketing and the analytical side. You use data to create insights that inform overall strategy, plus continuously review and iterate to ensure the optimal media plan/channels are being leveraged
- Communication & Collaboration: Outstanding communication skills and history of building productive cross functional collaborative relationships with sales, customer success, marketing & revenue operations
- Project Management: Demonstrates strong project management skills with a superb attention to detail, capable of handling multiple tasks simultaneously in a disciplined and coordinated manner
What the job involves
- Birdie is looking for an innovative, forward-thinking growth marketing leader to propel our demand generation efforts to new heights
- Your mission will be to spearhead the strategic development and execution of innovative marketing plays across multiple channels - driving sustainable revenue growth and solidifying Birdie's position in the market
- Team Management and Coaching: Lead & support a team of 4 marketers, fostering a culture of high performance, empowerment and continuous learning
- Strategic Leadership: Craft and implement comprehensive demand generation strategies based on an intimate understanding of our customers across all sectors (i.e. small, medium & enterprise businesses), personas and their buying journey
- Execution: Guide and inspire the demand generation team to excel in campaigns across various channels, including events, SEO, CRO, email marketing, direct mail, and paid media
- Cross-Functional Collaboration: Work in tandem with the Content and Community and Product Marketing teams to ensure messaging is on-brand, impactful, and reaches the intended audience effectively
- Alignment with Sales and Success: Ensure a cohesive approach with Sales Development, Sales, and Customer Success teams, guaranteeing a smooth transition and consistent communication
- Data-Driven Optimisation: Partner with Revenue Operations to maintain a robust data feedback loop, enabling continuous refinement and optimization of marketing strategies
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Birdie offers in-home caregivers a suite of tools aimed at not only increasing their efficiency but ultimately improving the lives of those they provide care for. In the UK alone, nearly half a million individuals are on a waitlist for social care services, and nearly 50% of home care providers have reported their care workers are seeking alternative jobs.
Birdie comes into play by helping care providers optimise their time and minimise the administrative and regulatory burdens placed upon them. It counts over 700 care service providers in the UK including Alina Homecare, Medacs Healthcare, and Care at Home Group amongst its client base, ultimately helping over 35,000 individuals receive the in-home care that they need.
The company is a registered B Corp due to its socially and environmentally responsible practices such as its reduction of environmental footprint, fair worker compensation, and complete corporate/ financial transparency. It is now focusing on growing its solution and scaling into continental Europe, where it’s started to sign partnerships with local care providers, as well as wider business growth.
Insights
Some candidates hear
back within 2 weeks
49% female employees
40% employee growth in 12 months
Company
Employee endorsements
Autonomy
"Autonomy is very clear at Birdie, we aim to give our staff structure and support but let them be part of the decision making when it comes to..."
Funding (last 2 of 4 rounds)
Jun 2022
$32.6m
SERIES B
May 2021
$11.5m
SERIES A
Total funding: $54.5m
Company benefits
- Gym membership and numerous other wellbeing budget/perks and discounts via Axa.
- Birdie is a remote friendly organisation. Hiring in the UK, Spain, Ireland, Germany or France. We organise regular in-person events and online socials to make sure you can meet up with peers. Our approach to flexibility is a mature one. We know some folks have families and commitments to maintaining physical and mental health, so you have the ability to manage your time around your personal commitments.
- At birdie, you'll have a yearly personal development budget to put towards books (e.g., free audible subscription), courses, training and conferences; as well as continuous coaching within the team and with external experts. It’s about having a clear understanding of what it takes to grow from A to B, so you can do your best work.
- The doors to our London and Berlin offices are always open! If you’re more of a work-from-home soul, we also organise in-person events and online socials to help you create those bonds that make work more fulfilling. These include quarterly and annual retreats.
- 33 days base holiday (25 days + 8 bank holidays), birthday off, and company closure between Christmas Eve and New Years.
- Highly favourable parental leave policy; once you have spent six consecutive months on our payroll, primary caregivers get 26 weeks and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.
- Private health insurance with Axa that covers many physical and mental health costs.
- If you want to start cycling, birdie will buy a bike up-front and you can make a salary sacrifice to pay-off over the next 12-36 months.
- Birdie contributes to your pension
Company values
- We care: We care about our society, the people we work with and the ways in which we can impact millions of lives. We're committed to building a fantastic service for our users and our industry
- We succeed together: We want to bring everyone on our journey with us, going far beyond what is expected of us and our industry standard. We work to elevate each other, we trust each other, share everything and give continuous feedback
- We are brave & ambitious: We continuously challenge the status quo and open our arms to change. We make tough decisions and tackle problems headfirst. We are courageous enough to step outside our comfort zones because nothing is too big for us
- We love a little quirkiness: We believe in fun and hard work, giving us the tools to succeed and grow, while also creating an environment that celebrates humour, community spirit and idiosyncratic talents
- We strive for excellence: We’re obsessed with growth. In ourselves, our product, our teams and in our society. We recognise our strengths, share our work, take initiative, ask for help, improve ourselves and always reach higher than the day before
Company HQ
Holborn, London, UK
Founders
Max Parmentier
(CEO)Spent 3 years at McKinsey before joining The Global Fund to fight AIDS, Tuberculosis and Malaria as Senior Advisor to the CFO and later Head of Sourcing Strategy and Supply Chain. Entrepreneur in residence at Kamet prior to starting Birdie.
Rajiv Tanna
(CPO)Spent 7 years in consulting and investment banking before joining WorldPay as Head of Corporate Customer Insights. Worked in senior product roles at Yieldify and ASOS before starting Birdie.
Abeed Mohamed
(Chief Commercial Officer)Previously worked as a consultant at BCG for 4 years, spending one of those years on secondment to Save the Children as a Market Insight Manager.
Diversity & Inclusion at Birdie
Sophie Anderson (Talent Acquisition Manager)
- birdie has a DEI team made up of volunteers from 6 chapters within the team to push educational sessions, policy updates and DEI best practices. This group has launched a number of Affinity groups, including a Parents and carers group and a Mental health group.
- In addition to this, in November 2021 birdie conducted a DEI specific company-wide survey with Fair HQ to isolate the areas we need to focus on improving, which lead to some great adjustments throughout the organisation.
- We currently partner with government programmes such as Kickstarter to offer internships to people who are struggling to enter the tech space.
- We also have an 'Off Gals' group dedicated solely to improving the experience for our female employees at Birdie.
- Finally, in November 2021 we updated our Parental leave policy to cover 26 weeks fully paid leave for primary care givers and 12 weeks full-paid for secondary caregivers.
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