Senior Content Designer, Flo
£64-68k
+ Equity
Period tracker app
Open for applications
Period tracker app
501-1000 employees
Open for applications
£64-68k
+ Equity
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Content Design expertise and attention to detail
- Experience co-designing with product designers in collaborative tools
- Brilliant communication skills – with the ability to influence others and advocate for Content Design at all levels — from product designers to product managers to senior stakeholders
- A portfolio that demonstrates impact
- Because you’ll be part of the Commercial stream, an interest in growth and revenue is essential
- You’re an exceptional Content Designer with an interest in health technology that solves real-world user problems as well as designing experiments that boost metrics
- You can flex between prototyping new products, designing end-to-end experiences and creating compelling microcopy such as feature overviews, error messages and pushes
- You’re comfortable coming up with solutions and new processes, challenging ways of working while also listening in order to understand and serve business needs
- You’re comfortable and thrive in a fast-paced, growth-focussed environment
- You’re confident explaining your hypotheses and the process behind your decisions
- You’re happy to run workshops, crits, and reviews to not only improve your own work but the work of other content designers as well
- You lead by example - sharing work and critiquing others based on business needs, user needs and best practices
- You collaborate well with Product Management, Product Design, Analysts, Research, Engineering etc
- You’re a strong planner who thrives on variety and a fast-paced environment
- You’re comfortable feeding into planning and prioritisation both on your product team and on the Content Design team
- You continually seek opportunities to help improve the business, experience, workflows or process
- You have a passion for Content Design and the value it brings to the design process
What the job involves
- Create clear, concise, and compelling content for new features, widgets, paywalls and more
- Collaborate with Product Designers, Researcher, Analysts and Product Managers to define new experiences across our app experience
- Come up with fresh ideas to improve existing user experiences and bring in new revenue streams
- Advocate for Content Design both on your team and in the wider community
- Running workshops, crits and reviews
- Supporting more junior CDs
- Proactively seek areas for improvement, working with all content disciplines and across other product streams to find solutions
- Work closely with Localisation to ensure messaging and tone of voice is kept consistent and makes sense across different markets
- Evangelise for human-centred design, readability, accessibility and creativity
- Help other Content Designers develop their skills, by sharing best practice, collaboration, and training
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company values
- We live our mission
- We only win as a team
- We are honest and open
- We are always curious
Company HQ
Bloomsbury, London, UK
Articles
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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