Marketing Analytics Lead, Gemini
$137-172k
+New hire equity grant + A discretionary annual bonus
Cryptocurrency exchange platform
Open for applications
Cryptocurrency exchange platform
1001+ employees
Open for applications
$137-172k
+New hire equity grant + A discretionary annual bonus
1001+ employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- You have spent 5+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
- Experience with analytics tools including Google Analytics, Branch, MixPanel, and Looker
- Experience building a cross-device attribution model
- You are an expert in SQL and have deep experience with Excel
- You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
- Passionate about crypto and Web3
What the job involves
- Gemini is looking for an experienced Marketing Analytics Lead to join our marketing team. This role would be responsible for implementing measurement and attribution strategies, analyzing marketing campaign performance, and delivering insights and recommendations around business growth drivers
- We are looking for a manager to partner cross-functionally with Engineering, Product, and Marketing to drive acquisition and customer value growth for the business
- Deep understanding of tracking and pixel implementation in a post 14.5 iOS world including implementing Google and Meta conversion APIs
- Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
- Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
- Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
- Lead the design, execution, and analysis of A/B and multivariate tests, facilitating data-driven decision-making processes
- Be a leading voice for the Marketing department, supporting the broader global team in understanding new metrics and teaching foundational analysis skills
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including in New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. They also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and with the recent announcement of its official registration as a digital asset service provider in Europe (where it serves more than a dozen countries), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.
Freddie
Company Specialist
Insights
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company values
- At Gemini, each of us is a captain of our spaceship and free to come up with new ideas to improve our journey. We’re empowered to make decisions for ourselves, for our team, and even for our leaders in order to innovate and build trust.
Company HQ
New York, NY
Articles
Leadership
Tyler Winklevoss
(CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 38 more jobs at Gemini