Senior Marketing Director, Klaviyo
EMEA
£164-246k
+ Equity
2+ days a week in office
Intelligent marketing automation powered by customer data
Open for applications
Intelligent marketing automation powered by customer data
1001+ employees
Open for applications
£164-246k
+ Equity
2+ days a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- Significant experience (10 years +) within B2B marketing with scaling or scaled SaaS companies
- Proven ability to drive lead generation and customer expansion and retention in B2B SaaS products within EMEA at scale
- Ability to work and collaborate cross functionally but also within a complex matrix environment
- Tangible experience expanding into new countries and / or territories
- Proven ability to grow, lead and develop a team of marketers to deliver results against objectives
- Educated to degree level within a marketing related field
- Experience across the whole of the EMEA region beyond the U.K
- Deep understanding of enterprise marketing combined with SMB and mid-market
What the job involves
- Our International markets are an integral part of Klaviyo’s go-to-market strategy and we're looking for a world-class Senior Marketing Director, EMEA to build and drive our marketing strategy across the region
- This is a key role within the Marketing organization that will report directly to the CMO
- This individual will have full responsibility for developing, executing, and reporting on demand and awareness across the region
- As the Senior Marketing Director, EMEA you will be working as the strategic leader in the region and have a passion for value-driven narrative and bottom-line impact
- Working in partnership with global marketing functional leaders you will develop a strategic regional marketing plan to contribute to demand generation, revenue pipeline, brand awareness & customer marketing
- Build out yearly marketing plans with budget and headcount requests, in line with the regional targets
- Report to key stakeholders on the successes and failures of marketing campaigns, using data to back up your arguments and future initiatives
- Build and develop a strong team of regional marketers to drive marketing initiatives. Disciplines in the region today are, event, content and partner marketing
- Partner with EMEA Sales leadership to identify the key levers to grow the pipeline across the EMEA region
- Strategise and build/oversee regionally relevant marketing materials to promote and accurately convey product features and benefits, including client communications, press releases, white papers, case studies, byline articles, web copy, blog posts, monthly newsletters, PowerPoint presentations, product sheets and conference materials
- Develop and execute marketing campaigns to achieve regional revenue goals. Partner with product and partnership teams to create and execute go-to-market plans for new and updated products
- Build regional story and narrative to position our products
- Plan & execute locally relevant events, webinars and ABM events
- Manage regional customer marketing
- Working with the localisation team globally
- Involve, empower and hold team members accountable for their contributions
- Orchestrate implementation of supporting technology platforms and resources
- Measure and regularly report the impact of the marketing activities
Salary benchmarks
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
- Income protection of 50% of your salary for up to 5 years
- Professional coaching or wellness support through Modern Health
- Through Cyclescheme, you can purchase a bicycle and accessories, up to £2500, and make payments through salary sacrifice over a 12-month period.
- Financial wellbeing coaching via Bippit
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Founders
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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