Senior Amazon Ads Manager, BRANDED

• At least three years experience in data-driven advertising work (preferably in Amazon PPC, but on-the-job training will be provided as necessary)
• Strong analytical skills and the ability to take data-driven actions to optimize campaign performance
• Desire to learn and constantly improve - while we’re seeking an experienced practitioner, BRANDED’s approach to PPC is unique so the role requires openness to new approaches
• Excellent attention to detail
• Strong organization and prioritization skills
• Proactive approach to problem solving with a positive, can-do attitude
• Grit, resilience and tenacity
• Excellent communication skills with strong interpersonal and collaboration skills
• Good business sense

• As Senior Amazon Ads Manager you will be responsible for managing PPC campaigns for established products within BRANDED’s portfolio of consumable and supplements brands, collaborating closely with Brand Managers to identify and take opportunities to grow the business
• Manage PPC campaigns for our strategic brands with a high level of autonomy
• Liaise weekly with Brand Managers to agree on PPC strategies and priorities, and to manage campaigns accordingly
• Use our various data analysis tools to analyze performance data on a regular basis
• Take data-led campaign management actions to help meet targets, including EBITDA on PPC sales and TACoS
• Gain and retain good ranks for strategically important keywords (high relevance keyword with the most sales in the past 12 months, and keywords with significant seasonal uplift)
• Use automated PPC optimisation software to enhance performance, where appropriate
• Keep abreast of new Amazon Advertising features and test their effectiveness
• Undertake A/B tests to learn on PPC best practices
• Take ownership of special projects/workstreams to help the team meet its OKRs
• Regular interactions with functional teams (Tech, Acquisition, Content) to improve our processes
• Develop Standard Operating Procedures (SOP) to scale and codify PPC operations

• A flexible (hybrid) working environment

Total funding: $150m

BRANDED is a startup specialising in the acquisition and transformation of top-performing Amazon businesses, catapulting them to industry leadership. Focusing primarily on brands within the Lifestyle and Leisure sectors, the company was founded in 2020 and has successfully acquired over 50 businesses to date.