Lifecycle Marketing Manager, Regal.io
Experience & Events
$120-150k
+ Equity
More information about location
3+ days a week in office
Outbound phone & SMS sales platform
Job no longer available
Outbound phone & SMS sales platform
21-100 employees
Job no longer available
$120-150k
+ Equity
More information about location
3+ days a week in office
21-100 employees
Company mission
To help brands grow like never before.
Role
Who you are
- 3+ Years of experience in lifecycle marketing at a fast-growth B2B SaaS company with a focus on experience and events
- Successful track record of working with B2B sales organizations to build and deliver lead gen results
- Experience with in-person and virtual events, including conference sponsorship
- Strong analytical skills with the ability to derive actionable insights from data and drive data-driven decision-making
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
- Proven experience in planning, procuring, and executing all aspects of conferences, including site selection, contract negotiations, stakeholder communications, booth build, branding, etc
- Demonstrated experience working with marketing and design teams
What the job involves
- Regal is helping contact centers shift from focusing on cost-saving to becoming revenue drivers
- As part of this movement and as Regal’s first Lifecycle Marketing Manager - Experience & Events, you will develop and execute strategic marketing initiatives to nurture and maximize the value of our customer base, leveraging events as key touchpoints in the customer journey
- This person will own the full P&L for these channels, and will work cross-functionally across the Sales, Rev Ops, Marketing, and Design teams to help achieve ambitious goals and to help build the Regal brand and community
- From onboarding and activation to retention and advocacy, you will craft targeted campaigns and initiatives, including event-based initiatives, that enhance the customer experience and drive business outcomes
- Over the next year, we anticipate doubling the marketing and sales team, so it’s an exciting time to join our team and partner with our VP, Marketing!
- Event Strategy: Source, design and manage annual events strategy, schedule, and P&L. Partner internally and externally to execute a wide range of events (conferences, bespoke customer events, etc) and sponsorships
- Lifecycle Strategy Development: Collaborate with cross-functional teams to define and refine the lifecycle marketing strategy, including segmentation, targeting, and messaging across various customer touchpoints
- Customer Segmentation and Personalization: Utilize customer data and behavioral insights to segment the customer base and develop personalized marketing initiatives tailored to different customer segments
- Customer Journey Mapping: Map out the customer journey to identify key touchpoints and opportunities for engagement and optimization
- Campaign Management: Plan, execute, and optimize event-based marketing campaigns throughout the customer lifecycle, from onboarding to retention to reactivation
- Retention and Loyalty Programs: Implement retention strategies, loyalty programs, and re-engagement campaigns to reduce churn, increase customer satisfaction, and foster long-term loyalty
- Performance Analysis and Optimization: Monitor and analyze key performance metrics (e.g., conversion rates, engagement metrics, churn rates) to assess the effectiveness of lifecycle marketing initiatives and optimize strategies for continuous improvement
Otta's take
Sam Franklin
CEO of Otta
Remarketing products to ‘abandoned’ customers is tough with one-way solutions like email campaigns. In practice, conversation is key, and the potential for this is larger than ever thanks to the accelerated adoption of smartphones and mobile commerce. Regal is an outbound call and SMS platform helping brands get their foot in this consumer-conversation door.
Regal facilitates event driven calls and texts that sales teams can build into a prioritized workflow, with detailed customer profiles and neat features like branded caller ID - all accessible from a dedicated agent desktop. It helps sales teams operate in a more efficient, orchestrated fashion, with greater oversight analytics for line managers.
Regal isn’t the only company looking to help brands do better customer engagement. Competition is stiff, especially from handsomely-funded contact center rivals like Five9 and Genesys. These startups offer broader omnichannel solutions and the option of more heavily automated AI services. Regal’s tighter focus on call/SMS engagement could have been a hindrance to its growth, but it appears that 2022 funding and an updated Branded Caller ID feature leads to a 25% revenue increase for its B2C customers and reaches 400 million wireless devices in the US alone.
Insights
Company
Funding (2 rounds)
Sep 2022
$38.5m
SERIES A
Jan 2021
$3.6m
SEED
Total funding: $42.1m
Company benefits
- Flexible PTO
- Medical, dental, vision insurance (80% covered by Regal Voice)
- Paid parental leave
- Happy hours, team outings, & quarterly off/onsites
- Pre-tax commuter benefits
- Complete laptop workstation
- Growth mindset, educational stipend
Company values
- Customers are royalty - We serve our customers above all else. If we don’t earn their love, someone else will
- Fast execution wins - We work with urgency and speed because by moving forward we learn more about how to solve the problem than by theorizing
- Growth mindset - Your learning curve should be as steep as the company’s growth curve
- Data beats opinion - We make decisions based on analysis and data, not anecdotes
- Enjoy the journey - We bring our whole selves to work and build meaningful friendships. We appreciate, and are kind to, each other
Company HQ
NoMad, New York, NY
Articles
Founders
Alex Levin
(CEO)A Harvard grad who took up various Director roles at Personal and Titan Steel Corporation, then served as SVP of Growth at Handy HQ.
Rebecca Greene
(CTO)A Harvard Business School grad, who then served as Senior Product Manager at Amazon, and CPO at Handy HQ.
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