Content Production Manager, Kpler
More information about location
Data and analytics for trade
Be an early applicant
Data and analytics for trade
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To facilitate efficient and sustainable trade through the provision of state-of-the art, technology-led data, analytics and market insight.
Role
Who you are
- The ideal candidate will collaborate closely with the Brand team, Product Marketing, and Demand Generation teams, as well as analysts, researchers, and editors across multiple business units at Kpler, to create engaging and informative content that drives awareness, engagement, and conversion
- 3-5 years of proven experience in content marketing, preferably in the energy sector or B2B environment
- Video production and/or editing experience
- Strong understanding of sales and growth marketing principles
- Excellent written and verbal communication skills
- Ability to collaborate effectively with cross-functional teams
- Experience with content management systems and marketing automation tools
- Strong analytical skills and ability to interpret data to inform content strategy
- Creative thinker with a passion for storytelling and creating engaging content
What the job involves
- We are seeking a highly skilled and motivated Content Production Manager to join our team
- This highly collaborative role is crucial to creating/overseeing the creation of video content, editing/producing videos, organizing and hosting webcasts and podcasts, as well as copywriting
- Develop and implement a robust content marketing strategy that supports Kpler’s sales and growth marketing goals
- Identify key content themes and topics that resonate with our target audiences
- Coordinate with subject matter experts across Kpler’s various business units, to create an effective content calendar
- Ensure content aligns with the brand voice, messaging, and positioning
- Lead the creation of high-quality content, including videos, webinars, podcasts, blogs, case studies, and white papers
- Oversee the editorial calendar to ensure timely and consistent content delivery to promote via multi-channel campaign activity
- Work with analysts, researchers, and editors to gather insights and create data-driven content
- Track and analyze content performance metrics to measure the effectiveness of the content strategy
- Use insights to optimize content and improve engagement and conversion rates
- Continuously monitor industry trends and best practices to keep the content strategy current and effective
Salary benchmarks
Our take
Even as more and more industries digitise, processes in legacy industries such as trade remain relatively archaic – with commodity markets running on incomplete, dispersed and sometimes inaccurate information. Kpler, founded in 2014, brings data technology to trade, in order to make the space more efficient and sustainable.
Kpler is the leader in its field, claiming ten times the revenue and commercial footprint of its nearest competitor. The company supplies real-time, transparent data on commodity markets, as well as actionable insights for those acting in the industry. Partnerships with leading data providers and analytics firms have bolstered Kpler’s offerings to cover a range of markets across the trading space, cementing its leadership as a provider of commodity market data.
Kpler has received massive funding for its continued expansion, received atop already impressive growth and between 2022 and 2023, acquired five companies. The investment is being used to make more smart acquisitions, of note within the growing maritime analytics and logistics market, hire talent, and accelerate development to ensure it remains at the forefront of its field.
Steph
Company Specialist
Insights
Company
Funding (1 round)
Apr 2022
$220m
GROWTH EQUITY VC
Total funding: $220m
Company benefits
- Flexible office policy: Work in office spaces at central locations, sponsored co-working hubs or in a full-remote set-up.
- Home office set-up & monthly allowance: We provide top of the range office equipment along with a set-up budget for whatever you need. Along with a monthly allowance for electricity and Wi-Fi.
- Health insurance coverage: We offer health insurance coverage for employees to ensure you are always safe and healthy.
- Time-off when you need it: Global maternity, parental, medical, festivals, and compassionate leave policies aligned to the contemporary needs of the family, and individual choices.
- Special discounts and offers: Get exclusive access to country-specific employee discount programs (hotel, restaurants, tech products, etc.).
- Regular outings and social events: We hold regular events (online and on-site) for staff to socialise and interact with each other in the team.
Company values
- Be Humble: Always place the interest of the collective before your own.
- Respect & Care for People: Make every person feel comfortable in their own beliefs, decisions, and perspectives.
- Take Responsibility: Always take ownership of your actions.
- Act with Integrity: Be honest and transparent in all your dealings.
- Be Bold: Push the boundaries in order to improve and grow.
Company HQ
Etterbeek, Brussels
Articles
Leadership
François Cazor
(CEO)Non Executive Director at Spark Commodities. Co-founder and former CEO of eCO2Market. Previously an Associate Director at HSBC, with experience in Trading.
Jean Maynier
(CTO)Non Executive Director at Spark Commodities. Co-founder and former CEO of eCO2Market. Previously a System Adviser at CDPQ, with experience as a Business Analyst.
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