Performance & Growth Marketing Manager, Apartment List
$101-144k
+ Bonus + Equity
Real estate platform making renting simpler
Open for applications
Real estate platform making renting simpler
201-500 employees
Open for applications
$101-144k
+ Bonus + Equity
201-500 employees
Company mission
To build a better world of renting for everyone, to get rid of the pain and complexity, and make it more personal and flexible.
Role
Who you are
- 4-6+ years of experience in growth marketing or performance marketing
- Proven track record in managing successful paid social campaigns
- Strong analytical skills with a data-driven approach to decision making
- Experience in developing and scaling new marketing channels
- Proficiency in A/B testing methodologies and statistical analysis
- Excellent communication and project management skills
- Ability to collaborate effectively with diverse teams
- Proven ability to deliver against goals
- Nice to Have:
- Experience with Looker or similar business intelligence tools
- SQL proficiency
- Native martech & channel exposure
- Familiarity with the real estate or tech industry
What the job involves
- We're seeking a skilled Performance/Growth Marketing Manager to join our performance marketing team at Apartment List
- This is a high-impact role critical to driving new renter growth and expanding our market presence
- The right candidate will play a pivotal role in shaping our acquisition strategy, optimizing our marketing spend, and directly contributing to the company's bottom line
- Your work will be instrumental in connecting more renters with their ideal homes and accelerating Apartment List's growth trajectory
- This role will be key in driving our user acquisition strategy through paid social channels, exploring new growth opportunities, and shaping our messaging to increase user engagement and conversions
- Drive new renter growth by managing and optimizing paid social campaigns, with a primary focus on Meta and YouTube, continuously refining strategies to maximize ROAS
- Identify and develop new marketing channels from 0 to 1, expanding Apartment List's reach and diversifying our acquisition mix
- Design and execute A/B tests across various touchpoints to improve conversion rates, user engagement, and overall campaign performance
- Analyze data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels
- Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners
- Work cross-functionally with brand, finance, analytics, product, and engineering teams to align marketing efforts with overall business goals and leverage technical capabilities
- Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, and overall marketing efficiency
- Stay up-to-date with digital marketing trends and best practices
- Contribute to the development of our overall growth marketing playbook, sharing best practices and learnings across the team to elevate our collective performance
Our take
Apartment List is a rental marketplace platform designed to make leasing as fair, easy, and transparent as possible for landlords and tenants. It uses user preferences to curate suggestions and advertise rent discounts.
This is a savvy and simple proposition, especially in Apartment List’s urban search locations where quick turnover and steep pricing can make rental searches a daunting and unpleasant prospect. The efficacy of their approach has been vindicated by profitable operations and increased equity funding.
As the rental market continues to grow, Apartment List has proven to be a reliable and successful platform. With over a third of American households now occupying rental properties, Apartment List has been able to capitalize on this trend, hitting a milestone of 6M apartment units listed on its site in 2022. Moreover, the platform recently announced that it has assisted nearly 1M individuals in finding their next apartment. These impressive numbers are a testament to Apartment List's effectiveness in connecting renters with their ideal living space.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2021
$10m
SERIES D
Dec 2020
$50m
SERIES D
Total funding: $163m
Company benefits
- Medical, Dental, and Vision Coverage
- One Medical Membership
- Parental Leave
- Flexible Time Off
- Quarterly Leadership Awards
- Home Office Reimbursement
- Health & Wellness Reimbursement
Company values
- Go Beyond: We’re dedicated, innovative thinkers who show up every day to ensure our renters and clients get what they want and deserve
- Always Home: With our round-the-clock AI technology, we’re here 24/7 to deliver an experience that feels just like home
- Check All The Boxes: Your wishlist is our command — we find joy in delivering personally curated properties and even provide suggestions based on your list
- Your Silver Lining: We handle the not-so-fun parts of the rental search and let you focus on the excitement of finding your next apartment
- Do Better: We’ve set a high bar for renting and are committed to delivering on this promise for each and every move-in
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
John Kobs
(Chairman)Previously Co-founder of Auto List, which was acquired by CarGurus (NASDAQ: CARG) in January 2020. He served as Apartment List's CEO until 2022.
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