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Laundry detergent letterbox delivery
Job no longer available
Laundry detergent letterbox delivery
21-100 employees
Job no longer available
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More information about location
21-100 employees
Smol's mission is to provide high-quality, ethical and affordable everyday products directly to customers.
Desirable
Smol's business model is simple: deliver homecare products directly to the customer. In doing so, it cuts out the middle man, allowing customers to save up to 50% against traditional supermarket brands.
Not only do its products match or better the leading brands in tests, they also suit customers' desire for ethical consumption. All Smol products are ethically sourced, 100% vegan and are shipped in recyclable packaging. With its convenient, subscription-based postal plan, Smol is beginning to establish a firm customer base for the long term.
The homecare sector is not an easy one to break into and is dominated by three key players: Unilever, P&G, and RB. However, these major brands rely heavily on relationships with retailers and the high street, and by selling directly to the consumer, Smol undercuts the market by bypassing the need for big retailers. It benefitted from market disruption over the past few years due to this approach.
The key focus for Smol is to secure a strong place in the industry. If it can do this, it will likely see considerable success. Led by industry experts and with promising products, Smol has great potential and will likely see huge growth over the next few years.
Kirsty
Company Specialist
Many candidates hear
back within 2 weeks
50% female employees
67% employee growth in 12 months
May 2021
$31.6m
SERIES B
Jul 2020
$10.6m
SERIES A
Crawley, UK
Founders
Paula Quazi
(Co-founder)A graduate from the University of Reading, Paula gained 20 years experience at Unilever before co-founding Smol.
Nick Green
(Co-founder)Previously CEO at Endource Ltd, a fashion business.
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