Growth Marketing Associate, Rocket Money
Influencer
$60-80k
+ Bonus
Smart financial management and spending analysis app
Open for applications
Smart financial management and spending analysis app
201-500 employees
Open for applications
$60-80k
+ Bonus
201-500 employees
Company mission
To empower people to live their best financial lives.
Role
Who you are
- 1 to 2 years of professional experience in a performance oriented media buying role
- Experience in digital marketing, offline marketing, media buying/planning, or other influencer-based marketing channels
- Experience in influencer marketing is a plus, but not required
- Excellent communication skills (Slack / email / phone / within team / with partners)
- Advanced Excel skills
- Excited to voice opinion, give and receive feedback
- Comfortable prioritizing multiple time sensitive tasks and executing under pressure
- Love for taking initiatives and being a self starter
- Insatiable curiosity and eager to make an impact
Desirable
- Experience with BI tools such as Looker
What the job involves
- Reporting to our Senior Growth Marketing Manager, you will be a key player expanding our offline footprint and maximizing Rocket Money’s growth
- You will play a role in the execution, analysis, and optimization of all things Influencer and partnerships
- This is an exciting opportunity to make an immediate impact on Rocket Money’s growth
- We are in the hyper-growth phase and as a member of our offline team, you will help us maximize our potential to efficiently and effectively grow
- Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis
- Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail
- Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets
- Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team
- Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals
- Brainstorm with our creative team to ensure our creative briefs are best-in-class
- Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees
- Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money (formerly Truebill) provides a mobile application that includes a variety of tools that aim to simplify financial management. Tools include an automatic subscription tracker which aims to increase transparency and simplicity for canceling unwanted subscriptions, in addition to monthly spending analytics and budgeting plans.
Whilst there seems to be an app for just about every form of financial management, Rocket Money has taken much-needed action by unifying everything into a single app. Whilst the company initially focused on financial management tools, it's now branched out to more direct financial tools such as utility bill comparison services, autopilot saving and paycheque advance loans.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84m
Company benefits
- Health, Dental & Vision Plans
- Competitive Pay
- Matching 401k
- Unlimited PTO
- Lunch daily
- Snacks & Coffee
- Commuter benefits
Company values
- Focus on members - We are in this to delight our members. We maintain constant communication to understand their needs and wants
- Take ownership - We are passionate and proactive. We take ownership and prioritize the long term, not just our team or task
- Get stuff done - Time and resources are a constraint. We can only win if we are faster, more effective, and more agile than others
- Prioritize data - We are humble about our opinions and use data across our teams to make better decisions. We have deep respect for the security & privacy of members
- Enjoy the journey - We believe we can do our best work by supporting each other and seeking together to make our work engaging, fun, and enjoyable
- Support personal growth - We are committed to using our experience at work to support our own and each other’s personal growth journeys
Company HQ
Downtown Silver Spring, Silver Spring, MD
Articles
Leadership
Haroon Mokhtarzada
(CEO & Chairman)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
Yahya Mokhtarzada
(CRO)Having studied at the University of Maryland, they worked in Business Development for Webs.com, SGN, appssavvy, and Nanigans for a combined 9 years. In November 2015 they co-founded Truebill.
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