Senior CRM Manager, DAZN
Growth Markets
Live sports streaming service
Be an early applicant
Live sports streaming service
1001+ employees
Be an early applicant
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- The ideal candidate will be familiar with or have a passion for boxing, MMA and sports more generally
- As Senior CRM Manager, you will be experienced in leading on strategic delivery and planning a tactical BAU schedule with a focus on acquisition and retention
- You will be confident in personalisation and leverage our data and insight for your decision making and maximising results
- +2 years’ experience in CRM Manager, is preferred but not essential to excel in this role
- Comfortable working in a fast paced, dynamic and international environment, where impeccable time management, agility and fast-thinking is a daily expectation
- You’ll bring strong problem-solving skills, along with an ability to manage high-priority projects, to tight deadlines
- Excellence in stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market
- A passion for sport, with a deep understanding of what it means to be a fan, ideally in an international context, would be nice to have
What the job involves
- Joining a CRM Manager and reporting into the Head of CRM, this role offers the opportunity to deliver meaningful change and drive initiatives to create impact across CRM with a focus on fight sports across the UK, US and ROW growth markets
- Familiar with planning and implementing automation, the role will be required to analyse results, optimise against findings and communicate performance to the business
- DAZN is a fast-paced, commercial environment and you will be expected to manage several workstreams concurrently, so efficient time and project management skills are paramount
- Working across the international business, you will harness expertise from product, tech, content, UX, data and analytics to deliver our CRM output for fans around the world, so managing stakeholder relationships well will be key
- Like sport, no day will be the same and your projects will cover - automation, implementation, introduction of new data points, optimisations and testing, and tactical outputs for commercial growth
- Major boxing and MMA PPV events will be a key focus area, but there’s also an opportunity to promote a wide range of sports from football, tennis, Rally, golf and basketball
- Define and deliver our fight sports CRM schedule driving our revenue and subscriber growth targets. There will be opportunities to work across other exciting sports when required
- Deliver against CRM targets and be agile in your output to meet channel contribution week-on-week. Maximising cross sell and up sell opportunities across subscription tiers and the DAZN portfolio
- Manage personalisation and segmentation for optimal conversion and engagement. Utilise data availability and technical capabilities to push the boundaries of CRM
- Lead testing and optimisation of our CRM creative & brand direction in collaboration with DAZN marketing and creative
- Collaborate with other stakeholders to utilize CRM to define and deliver campaigns to drive DAZN’s additional revenue streams such as betting, merchandise, tickets and the growth our freemium tier
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
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