Senior Analytics Manager, Influencer

• We are seeking a candidate with 6+ years of experience in advertising effectiveness; with a combination of experience in measurement and insights within the social media landscape. Experience specifically within influencer marketing would be a big plus
• Knowledge of measurement and insight techniques, with the ability to advise on the most suitable approach for different client needs
• Ability to translate complex measurement methodologies into clear, actionable insights for both internal teams and external stakeholders
• Strong analytical skills with the ability to interpret and extract insights from large and complex datasets
• Comfortable using a variety of third party tools such as Pulsar and GWI
• Experience in working with a variety of Excel formulas to interpret and manipulate data
• Ability to clarify and refine client asks into well-defined insight and measurement approaches
• Ability to translate client briefs into bespoke surveys that meet specific objectives
• Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders and clients
• Ability to effectively upskill internal teams on measurement and insight capabilities

• As a Senior Analytics Manager, you will take the lead on exciting measurement projects with world-leading brands, transforming complex data into actionable insights that drive client success
• Your expertise in measurement capabilities such as brand lift studies and content effectiveness will be pivotal in assessing the success and impact of our influencer marketing campaigns
• You will also play a key role in aiding on pitches, whether this be through bespoke measurement frameworks or leveraging insights to strengthen our strategy
• This role is ideal for a self-starter with a passion for innovation within the measurement and insights space who thrives in a fast-paced, collaborative environment
• Your leadership will be essential in supporting the Associate Director to upskill internal teams on our measurement and insight capabilities
• Additionally, you will contribute to thought leadership projects, positioning the agency as an industry leader in data-driven influencer marketing through the development and sharing of cutting-edge research
• This role reports to Associate Measurement Director
• Lead and manage multiple research projects simultaneously, ensuring timely and high-quality delivery
• Post Campaign Analysis; Develop and execute research plans that leverage a range of measurement methodologies, including brand lift studies, content effectiveness, social listening, and campaign performance analysis
• Insight curation and delivery: Develop and deliver bespoke insights, both proactively (for marketing and sales collateral) and reactively (for pitches, post campaign reports and ad hoc client requests)
• Proactively look for ways to support areas of the business with the teams’ capabilities
• Contribute to thought leadership by identifying and communicating industry trends and best practices in measurement and insight generation
• Support the Associate Director in upskilling internal teams on our measurement and insight capabilities
• In the first few months, you would have:
• Embedded yourself with some of our key clients and their measurement needs and priorities
• Contributed to key pitches and proposals and successfully selling in our measurement capabilities as well as curating insights to support our strategic and creative ideas
• Delivered projects from leading global brands, providing them with data-driven insights and strategic recommendations to enhance their performance

• Private Healthcare: We've got you covered for a range of healthcare needs
• Enhance Parental Leave: We support our people with big life changes
• Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
• Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
• Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
• Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
• End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
• Flexible Working: Start and finish times that can be flexed to support you
• Work from Anywhere Policy: Enjoy the freedom to work from where you want
• Dog Friendly Office: Your four-legged friends are always welcome in our office
• Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
• Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
• Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
• Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career

Total funding: $3.7m

Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.