• Bachelor’s degree and a minimum of 5-8 years of relevant B2B Marketing experience within a High-Tech company
• Data Driven B2B marketing professional with a proven track record to deliver commitments on time while achieving or exceeding business goals and pipeline creation
• Ability to think strategically and implement tactically
• A consistent track record to drive cross-functional teams to meet business objectives and influence co-workers while encouraging strong working relationships
• Solid understanding of development and execution of integrated campaigns
• Excellent verbal, written, visual/presentation skills in French and in English
• Track record of leading multiple marketing programs simultaneously

Desirable

• We are looking for a Senior Marketing Manager, Field Marketing to support our mid-market growth strategy in France
• This is a hands-on, multi-disciplinary and multifaceted position, requiring close collaboration with the local Sales Teams, our Pre-Sales organization, the Partner & Alliances Team, Value Management as well as Global and EMEA Marketing functions
• You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing
• You will be based in our Paris office and report to the Head of Marketing, France
• As a Senior Marketing Manager, Field Marketing you will design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive pipeline for our Sales organization
• The Senior Marketing Manager oversees regional marketing campaigns for the France organization ensuring they are effective and carried out according to the company’s goals
• Work closely with the local Sales Teams and Sales Development Team, be their first point of contact and align marketing campaigns to business and Sales team priorities
• Make data-driven decisions to improve return on investment of marketing campaigns, adjust strategies based on tracked information, and update lead flows to ensure maximum efficiency
• Identify audience segmentation strategy; vehicle and media mix recommendation, timing and forecast of results
• Plan, design, implement and analyze Demand Marketing campaigns across all inbound and outbound channels, and build the right marketing journey
• Arrange and implement digital and in-person events
• Assess and collaborate with partner marketing
• Identify and develop new marketing opportunities based on market analysis, and customer & sales feedback
• Work with appropriate teams (e.g. product marketing, content marketing, communication and customer marketing) to use appropriate messaging platforms, content, and stories from each campaign
• Ensure all marketing campaigns are delivered on time and within budget
• Project-manage all campaigns from beginning to end, ensuring they meet the target objectives
• Take ownership for the business impact of each program (MQL, S1, ACV) working closely with sales development and sales functions to ensure effective follow-up
• Collaborate external agencies as required
• Report on campaign return on investment and provide recommendations to key stakeholders