Senior Global Partner Marketing Manager, Bazaarvoice
$80-100k
+ Annual bonus
UGC-based shopper engagement platform
Be an early applicant
UGC-based shopper engagement platform
1001+ employees
Be an early applicant
$80-100k
+ Annual bonus
1001+ employees
Company mission
Bazaarvoice's mission is to build smarter shopper experiences across the entire customer journey.
Role
Who you are
- 5-8 years of experience in marketing roles, with 3-5 years of partner marketing experience, driving impactful results for both your company and your partners
- Expert-level user of digital marketing toolset, including Marketo, Crossbeam, Reveal, and Salesforce
- Collaborative work style; ability to work independently and in cross-functional teams
- Proactive communicator with strong writing skills; able to comfortably communicate plans to marketing leadership as well as other stakeholders/leaders within the organization
- Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction
- Experience working on global teams and in global markets
- Experience in e-commerce a significant plus
- Success of partner marketing activities is based on a variety of metrics such as marketing qualified leads from partner marketing activities, partner engagement metrics, joint pipeline development, and partner-influenced revenue
What the job involves
- Our Senior Global Partner Marketing Manager plays a critical role in building and expanding our business partnerships
- They are a master collaborator and communicator who can easily navigate complex relationships, working closely with sales, client success, product marketing, and marketing teams to develop strategies that benefit each partner, increasing visibility, generating leads, and driving revenue for both companies
- This dynamic role requires a unique blend of strategic thinking, problem-solving, relationship building and expert communication to ensure win-win outcomes for all parties involved
- Plan, execute and report on campaigns and initiatives marketing to, with, and through partners, including events, partner roadshows, webinars and email campaigns
- Partner with Channel and Agency Partnerships teams to foster partner relationships and work collaboratively to identify joint promotion opportunities
- Lead execution of campaigns through partner channels
- Represent Bazaarvoice partners within the marketing team, identifying opportunities to highlight partners and promote partner events and initiatives
- Create co-branded content and deliverables (i.e. webinars, fact sheets, case studies) in collaboration with global marketing team, partnerships teams, and partners
- Develop, own, and report out on success metrics via Salesforce, measuring and optimizing campaign activities to drive continuous improvement
- Craft strategies and execute events and campaigns to market to potential Agency partners
- Coordinate and maximize partner involvement in Bazaarvoice events and industry events where Bazaarvoice is participating, including creating and managing partnership sponsorship packages and agreements
Our take
As more and more consumers turn to peer reviews and ratings to inform their purchasing, businesses seek to incorporate this user-generated content into their marketing efforts. Bazaarvoice enables this authentic customer-powered marketing, turning social media into social commerce for the world's best global brands.
Bazaarvoice allows consumers to create and share ratings, reviews, questions, answers, and stories about products and brands on its clients' websites. It then syndicates that content across the web to reach shoppers wherever they are, boasting a measured positive influence on purchase decisions. On top of this, the company also gathers customer intelligence which it analyses and provides to clients so they can make real-time, informed business decisions.
The company has continued to consolidate its position, for example with the 2021 acquisition of Curalate, as well as more recent acquisitions such as that of creator marketing platform affable.ai. With the trend towards consumer-to-consumer purchase influence still very much underway, the company should find ample opportunity for further growth.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2008
$7.1m
SERIES C
Sep 2007
$8.8m
SERIES B
Total funding: $19.9m
Company benefits
- Dental & Vision plans
- Parental leave policies
- Mentorship with industry leaders
- Wellness programs
- Work from home opportunities
- Health insurance
Company values
- Customer is key - We see our own success through our customers’ outcomes. We approach every situation with a customer-first mindset
- Passionate pursuit of performance - Our energy is contagious, because we hire for passion, drive, and curiosity. We love what we do, which makes us laser-focused on our mission
- Transparency and integrity build trust - We believe in the power of authentic feedback. It’s in our DNA. We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance
- Innovation over imitation - We seek to innovate as we are not content with the status quo. We embrace agility and experimentation as an advantage
- Stronger together - We bring our whole selves to the mission and find value in diverse perspectives. We champion what’s best for Bazaarvoice before individuals or teams. As a stronger company, we build a stronger community
Company HQ
Stonelake Office Park, Austin, TX
Articles
Leadership
Keith Nealon
(CEO, not founder)Advisory Board Member at Axonista. Previously President and General Manager of the Cloud Division at ShoreTel for 2 years, an Advisory Board Member at Smartling for 6 years, and CEO at Vyze for 4 years.
People progressing
Joined as Global Client Success Director, being promoted to Strategic Account Director after 9 months, and then again to Senior Account Director of Strategic Accounts.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at Bazaarvoice