Senior Marketing Executive, Arbor Education

• Hands-on experience in B2B Marketing, ideally within tech or SaaS
• Experience using Hubspot, Salesforce or Marketo (or other similar system)
• Creative, tactical thinker - brilliant at creating plans and executing on them
• Excellent copywriting and editing skills - you can turn a piece of writing into something special
• Excellent collaborator who enjoys working across multiple teams
• A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales
• An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion
• Strong analytical skills and data driven thinking, with a passion to use data to drive growth
• An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these
• Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change

• We are looking for a creative and highly organised Senior Marketing Executive to join our Schools Marketing team and help us broaden and deepen our impact by attracting new customers, retaining and renewing our existing customer base and cross-selling other products in our School Management Suite
• The core remit of the role is to generate new business leads and support our Sales teams to convert them through channels such as email, direct mail, partner co-marketing, webinars and events
• It’s a fast-paced and exciting role in a high-performing and collaborative team
• Support the School Marketing Lead and Customer Marketing Manager in creating the termly marketing programme for maintained schools and local authorities
• Research, craft, and implement outbound campaigns that convert prospects and customers alike. Partner with sales to ensure campaigns are as effective as possible
• Plan and manage local events such as network meetings, roadshows and trade shows, and collaborate with the wider marketing team to help deliver our national events programme
• Develop maintained school nurture campaigns, and work with our Brand and Content team to produce supporting content e.g. webinars and thought leadership
• Own our school webinar programme, making sure it’s as effective as possible
• Work on scalable ways to deliver personalised partner co-marketing campaigns
• Partner with the Marketing Operations Manager to make sure our marketing CRM Hubspot is working effectively for the Schools Marketing Team. Be an expert in using Hubspot to achieve your goals and deliver your programme
• Manage multiple concurrent projects with different goals, stakeholders and deadlines, using project management tools e.g. Asana or monday.com to plan and prioritise your time

• Intro call: We’ll invite you to a 30 minute call with one of our Talent Manager, to learn more about the role, ask questions, and tell us about you
• First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Beth, our Schools Marketing Lead. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with the wider marketing team
• Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our Chief Marketing Officer. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process

• Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
• At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
• Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
• Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
• We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
• Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
• 25 days holiday (excl. bank holidays)
• EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
• We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice

Total funding: $14.2m

Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.