Affiliate Marketing Manager, The Farmer's Dog
$115-135k
+Equity
2+ days a week in office (Greenwich Village, NY)
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$115-135k
+Equity
2+ days a week in office (Greenwich Village, NY)
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have demonstrated your ability to build and manage both 0 →1 and large-scale growth programs for consumer businesses
- You thrive in high-pressure, high-stakes, and ambiguous environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale
- You have 3-4 years of experience managing affiliate programs, know how to allocate budgets across paid affiliate campaigns, and are able to operate autonomously
- You are proficient with affiliate platforms such as Impact Radius
- You have experience working with a variety of publishers and sub-networks (Rakuten, Skimlinks) and are fluent with data platforms (GA4 and Looker knowledge are a plus).
- You are well-versed in key acquisition metrics (CAC, CPL, LTV, CPA) and are comfortable using Excel and Google Sheets (including an above-average knowledge of formulas)
- You possess excellent problem-solving skills, are highly adaptable, and have the ability to prioritize daily and weekly tasks effectively
- You are collaborative and pride yourself on your strong and effective communication skills
What the job involves
- One of the unique things about not subscribing to the traditional and classic definitions of roles is that we expect you to have an active hand in shaping this role. You should come in focused on seeking context, and be ready to form and share a vision, feedback, and ideas. You will be an immediate leader on the Acquisition team
- You’ll spearhead the growth and management of our affiliate program, driving new customer acquisition and long-term retention through strategic partnerships
- You’ll source new partners, expand existing relationships, and leverage all resources (including finding new ones) to achieve the best outcomes at efficient costs via strong and mutually beneficial negotiations
- You’ll oversee affiliate budget decisions and forecasting, and communicate decisions to all other channel owners
- You’ll conduct data analyses and implement innovative strategies for audience expansion and program scalability as the go-to expert for data, insights, and strategy for your channel
- You’ll collaborate closely with brand, creative, and finance teams, ensuring alignment and compliance across campaigns
- You have strong intuition and know when to follow it versus taking data at face value. You know when to dig deeper and when to socialize your hypothesis and execute
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Articles
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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