User Acquisition Manager, Music World Media
1 day a week in office (Boulogne-Billancourt, Paris)
AI app publisher
Open for applications
AI app publisher
101-200 employees
Open for applications
1 day a week in office (Boulogne-Billancourt, Paris)
101-200 employees
Company mission
To inspire, to enable, and to open doors to fresh possibilities.
Role
Who you are
- 5+ years of experience in user acquisition or performance marketing in the mobile industry,
- Knowledge of user acquisition platforms (Facebook Ads, Google Ads, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.),
- Creative and practice out-of-the-box thinking; have unbridled curiosity, passion, and strong critical thinking skills,
- Ability to work concurrently on and effectively prioritize a variety of projects and can work under tight deadlines,
- Experience in the optimization of the SKAN matrix,
- Solid experience in data-driven decision-making & A/B testing,
- Fluent in English, knowledge in French is a plus
What the job involves
- Plan and manage UA strategy for multiple apps,
- Handle internal process to manage retargeting, lookalike, and cross-promotion strategy,
- Execute the marketing plan designed by the Marketing Team and transform it into a UA plan,
- Drive the performance of our campaigns using LTV and cohorts analysis, identify the most relevant signals and increase the ROAS of our apps,
- Work closely with the Product and Creative teams to coordinate efforts and share feedback,
- Lead transversal projects with the Developers and the BI teams to expand our business,
- Design relevant tools for the team, based on your knowledge of MWM products and objectives,
- Coach junior team members
Application process
- HR interview with Nolwen, Talent Acquisition Manager (30min - phone call)
- Use case (asynchronous)
- Debrief Interview with Josselyn, Lead User Acquisition (1h - video call)
- Final interview with Charles, CRO (1h - on-site)
- Welcome 🎉 !
Our take
MWM is a big player in the creative mobile application market, with more than 30 apps and 450 million downloads worldwide.
The company develops music apps across different segments such as production, gaming, learning and utilities. Top apps published by MWM include Beat Maker Pro, Drum Machine, Beat Snap 2, TaoMix 2 and Edjing Mix. The company has also launched a hardware device, Phase, which enables users to turn turntables into digital DJ controllers.
MWM wants to expand beyond music and tackle new verticals in the creative space. Its recent pivot to using AI tools in production will help achieve this, and its currently working on about 50 apps in the leisure and creativity space. Currently the largest non-gaming app producer in France, the company has its sights set on the United States where it has recently begun expanding its operations.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2020
$55.1m
SERIES B
Nov 2016
$2.9m
SERIES A
Total funding: $61.5m
Company benefits
- Profit-sharing
- Company Savings and Retirement plans
- Swile Card
- MWM Gym
- Well-Being Services - free hairdressers, manicurists and osteopaths who come on site to provide their services.
- Snacks & drinks
Company values
- 🔥 Don’t do things. Live Them!
- 💥 Be focused on impact
- 💫 Try, Learn and Get Better
Company HQ
Silly-Gallieni, Boulogne-Billancourt, France
Articles
Leadership
Educated in 'Aeronautics and Space' at EPF Ecole d'Ingenieur-e-s. Regular public speaker on start-ups and entrepreneurship, and founded MWM in 2009.
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