Marketing Manager, Crowdstreet
Online real estate investing platform
Job no longer available
Online real estate investing platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To deliver the best online real estate investing experience, and to make it easy for individual investors to diversify their portfolios.
Role
Who you are
- 5+ years of relevant experience with an emphasis on product marketing, lifecycle marketing, or marketing operations
- Knowledge and comfort using marketing systems including CRM, project management tools, and automation software
- Proficient in software applications such as Powerpoint, Excel, and Word (and GSuite equivalents)
What the job involves
- You will work collaboratively within the Marketing department and report directly to the Sr. Manager, Product Marketing
- Partner with Product Marketing Managers and other primary marketing functions including content, design, video production, and website administration, and other teams including Product, Investments, Service, and Sales to coordinate and track important marketing projects
- Help manage important Product Marketing assets including messaging maps, market assessments, segmentation maps, personas, and other operating documents
- Help facilitate and manage go-to-market strategies, operating across multiple teams and seniority levels
- Become the Product Marketing team's subject matter expert on project management tools, such as Asana, to refine communication and operations within the team and in cross-team interactions
- Partner with Product Marketing to create compelling creative briefs and overall messaging strategy
- Run A/B tests across campaigns and channels to identify important levers of growth that we can scale across the program
- Help Product Marketing identify opportunities and challenges within the customer journey and participate in developing solutions
- Create marketing content related to specific products offered through CrowdStreet's Marketplace including advertising, social posts, and merchandising
Otta's take
Xav Kearney
CTO of Otta
For a long time, Wall Street had a monopoly on real estate investments. CrowdStreet leverages equity crowdfunding in order to give accredited investors access to institution-level real estate opportunities outside of public equities.
CrowdStreet's appeal lies in its combination of in-house commercial real estate expertise and proprietary technology. So far, this combination has yielded impressive results, with users investing more than $3 billion in over 600 projects.
As equity crowdfunding begins to become more prevalent in real estate investment, CrowdFund will have to work hard to stay ahead of competitors like CircleUp and Fundable. Establishing trust and transparency with its users, while also scaling its investor base, will be an important part of their future success.
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2022
$21.5m
LATE VC
Jul 2022
$23m
LATE VC
Total funding: $71.9m
Company benefits
- Medical, dental, and vision plans, with FSA and HSA options
- Flexible PTO
- Parental leave
- Hybrid work model
- Equity
- Monthly home office stipend
- Volunteering options
Company values
- Collaboration - Seek diverse input. Engage in healthy discussions. Commit to decisions
- Respect - Treat others with kindness. Practice empathy and inclusion. Be a positive influence on others
- Impact - Embrace the entrepreneurial journey. Focus on what matters. Build something meaningful
Company HQ
Waller Creek District, Austin, TX
Founders
Tore Steen
(Co-Founder & Board Member)Served as the company's CEO from 2014-2023. Previously worked as VP of Business and Corporate Development at both WebTrends and Janrain, Inc.
Darren Powderly
(Co-Founder)Previously served as Board of Advisory Director at U.S. Bank, and was Principal at Compass Commercial Real Estate Services.
Diversity & Inclusion at Crowdstreet
- At CrowdStreet, inclusion, equity, and diversity are important to achieving our goals. Our differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring a variety of knowledge that makes us collectively smarter and better able to compete. We are committed to recruiting, developing, and advancing a diverse staff and engaging in the hard work that makes that possible
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