Director of Regional Sales, SonicWall
Network security solutions
Be an early applicant
Network security solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide companies with technology that is as affordable as it is effective.
Role
Who you are
- Experience: A proven track record of building and managing high-performing cybersecurity channel sales leadership teams and consistently exceeding revenue targets
- Channel Expertise: Deep understanding of channel sales models, partner programs, and incentives. Strong existing partner network with the ability to identify and recruit new partners
- Leadership & Management: Exceptional leadership, communication, and interpersonal skills
- Demonstrated ability to motivate and inspire team members. Strong analytical and problem-solving capabilities
- Business Acumen: Strategic thinker with a comprehensive market understanding and the ability to develop and execute effective plans
- Partner Focus: Proven success in building value-add models for MSSPs, MSPs, and Value-Added Resellers
- Skilled at identifying partner needs and mapping relevant solutions
- Technical & Communication Skills: Solid understanding of cybersecurity concepts with excellent verbal, written, and presentation skills
- Personal Attributes: Strong attention to detail, execution-focused, highly motivated, with strong interpersonal skills and a team-oriented approach
- 10+ years of cybersecurity channel experience driving ARR/MRR
- 5+ years of management experience
- Bachelor’s degree or equivalent experience
- Experience working with field marketing and managing partner marketing budgets
What the job involves
- We are seeking a dynamic and results-driven Sales Director to lead a team of Territory Managers, spearhead our channel sales strategy, and accelerate growth to exceed targets
- This pivotal role will be responsible for driving top-line revenue growth through the delivery of comprehensive security solutions via channel partners and direct touch organizations
- Channel Strategy & Execution: Develop and execute a comprehensive channel sales strategy to maximize revenue
- Identify, recruit, onboard, and enable new partners while expanding existing partnerships
- Cultivate strong relationships with key partners to foster collaboration
- Sales Leadership & Management: Provide inspirational leadership to the channel sales team, set clear expectations, and drive performance
- Implement effective sales processes and metrics
- Coach and mentor team members to enhance their skills and effectiveness
- Revenue Generation & Growth: Achieve and exceed revenue targets through the channel sales network. Develop innovative sales programs and incentives
- Collaborate with marketing to create targeted campaigns and tools
- Strategic Partnerships & Alliances: Identify and establish strategic partnerships to expand market reach
- Negotiate and manage complex partner agreements. Represent the company at industry events to enhance visibility and network with potential partners
- Cross-Functional Collaboration: Work effectively across departments to identify and execute new growth opportunities
- Coordinate with product, marketing, and customer success teams to ensure alignment and support for channel initiatives
- Reporting: Provide regular updates and strategic insights on channel sales performance, revenue growth, and key initiatives
Our take
As workplaces become more distributed, and cyberattacks get smarter and more frequent, companies require more robust cybersecurity systems to protect themselves and their customers. SonicWall offers next-gen firewalls and cybersecurity solutions for hyper-distributed spaces, to allow businesses across industries to protect their vital infrastructure and data.
SonicWall was founded in 1991, and has continuously delivered internet security solutions and appliances for the evolving digital world. Its Boundless Cybersecurity products can stop targeted cyberattacks and manage remote workforce access, as well as facilitating secure cloud adoption, delivering zero-trust security, and more, all contributing to providing safety in distributed digital spaces. In addition, the company publishes the world’s most quoted ransomware threat intelligence in the SonicWall Cyber Threat Report.
In 2022, SonicWall was awarded the CRN Annual Report Card Award for Enterprise Network Security, showing that it is a top technology vendor in its field. The company continues to improve its products, with several recent and future releases contributing to enhancing the protections it offers.
Freddie
Company Specialist
Insights
3% employee growth in 12 months
Company
Company benefits
- Educational Assistance: SonicWall prioritizes the best version of our employees by helping them grow and learn. We enhance formal training with individualized development programs, mentoring, networking, stretch assignments and growth opportunities.
- Time to Recharge: With paid time off, ample holidays and a great work-life balance, our employees have the time they need to rest and come back with new and fresh ideas.
- Rewards for Your Achievements: Our achievement model allows you to thrive and grow at SonicWall. Long and short-term incentive programs reward your achievements both this year and down the road.
- The Ability to Make a Difference: Our community efforts, charity drives and other involvement programs allow us to work towards a better world together.
- Wellness Programs That Support the Whole You: We put employee health and wellness first because it is essential for the health of our business.
Company values
- Innovation - We provide cutting-edge security solutions to organizations of all sizes. SonicWall’s threat intelligence enables customers across the world to ‘Fear Less’ – and our organization empowers our employees to innovate fearlessly
- Accountability - At SonicWall, we identify solutions, not problems. Our team-first mentality allows for individual employees to own responsibility for solutions while receiving ever-present support from peers
- Integrity - We value absolute honesty and intellectual integrity in all dealings. When in doubt, we do the right thing
- Growth - SonicWall embraces an ongoing quest to expand horizons into new markets and opportunities. We are excited to inspire employees to grow with us as we build on our past, but look towards the future
Company HQ
Milpitas, CA
Articles
Leadership
Robert VanKirk
(President & CEO, not founder)Initially worked at the company as SVP of Strategic Customer Sales and CRO before transitioning into their current role in August 2022. Former EVP of Global Sales and Marketing at Silent Circle.
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