• Bachelor's degree, with emphasis in marketing preferred, or equivalent combination of education and experience in marketing
• 6+ years of field marketing or closely related experience, which should include direct responsibility of field marketing services
• Up to 40% travel
• Reliable internet access for any period of time working remotely, not in a Workiva office

Desirable

• As the Senior Field Marketing Manager, you will be responsible for building a North American (NA) field marketing strategy that’s both thematic, repeatable, scalable and focused on pipeline progression and closing business.
• With this role, you will manage execution of various event types including but not limited to: sponsored conferences, membership activations and account-based event initiatives to continue our growth trajectory.
• This role will foster alignment with sales leaders, campaign managers and other internal stakeholders to drive and enable pipeline growth for the business
• Collaborate with the Director of Demand Generation & Advertising to design and execute the North America Field Marketing strategy, driving pipeline growth across the region
• Utilize reporting tools to communicate the performance of marketing programs and activities to Sales and Marketing stakeholders, aligning with agreed targets and performance metrics
• Build repeatable processes that enable the Workiva business to scale across the assigned region
• Grow field operations by hands-on execution while mentoring and coaching the team to maximize efficiency
• Partner with the sales team on strategy, targeting, and account approaches for thematic field initiatives
• Develop pre- and post-event sales enablement materials to drive qualified pipeline, open opportunities, and accelerate closing business
• Lead the strategy for executing data-driven integrated field programs in partnership with other marketing teams, ensuring alignment with strategic market moments to extend reach
• Build and maintain relationships with external partners, including agencies, vendors, and industry organizations, to drive customer engagement and generate leads
• Develop and implement measurement plans to evaluate the effectiveness of field marketing programs and campaigns, adjusting as necessary to optimize performance
• Ensure all field marketing efforts are aligned with the company's overall brand, mission, and values