Content Marketing Manager, Memfault
$115-145k
+ Equity
IoT reliability platform
Open for applications
IoT reliability platform
21-100 employees
Open for applications
$115-145k
+ Equity
21-100 employees
Company mission
To empower teams to build more robust devices with software at scale.
Role
Who you are
- A dynamic content marketing expert adept at crafting a comprehensive strategy with an editorial focus
- If you consider yourself a storyteller at heart and have a love for innovation and collaboration, please apply!
- Deep content marketing + copywriting experience for a B2B SaaS brand
- Collection of content examples and results (demand generation, SEO rankings, social recognition, etc.) that showcase your best work
- Excellent grammar, punctuation, spelling and proofreading skills
- Ability to simplify complex and highly technical ideas into impactful, audience-specific articles, posts, videos, and stories
- Worked directly with design and development teams to turn ideas into reality
- Ability to manage multiple projects and thrive in a fast-paced ambiguous environment
- Experience with Hubspot, Wordpress, Salesforce, Google Analytics, Google Suite
- Deep understanding of social media platforms, trends, and best practices
- Highly preferred: Experience targeting a developer audience with multiple personas from executives to practitioners
What the job involves
- This is a phenomenal opportunity for someone looking to build the content marketing function from the ground up, catering to diverse developer audiences and channels for a highly technical product
- Reporting to the SVP of Growth, this role will own content strategy, creation, distribution, organic social media, and community engagement
- By working closely with the overall marketing and growth teams, developer experience teams, and leadership, this is an excellent chance to contribute directly to Memfault’s exciting growth trajectory
- Craft and execute a detailed content marketing strategy, incorporating an editorial perspective tailored for diverse audiences and channels
- Develop content themes and pillars aligned with Memfault's brand, campaign, and business objectives while appealing to various audience segments
- Lead thought leadership programs, fostering an environment conducive to curating meaningful perspectives and nurturing thought leaders within the organization
- Tailor content for various channels, ensuring it resonates with audience preferences and platform dynamics
- Own overall content, copywriting, brand voice & tone, and editorial excellence for Memfault Growth teams
- Use analytics tools to track content performance metrics, gathering insights to refine and enhance the content strategy continually
- Improve content effectiveness based on data-driven decisions and audience engagement metrics
- Research and apply SEO best-practices and insights to increase traffic and improve organic visibility across content initiatives
- Craft content tailored for organic social media platforms (LinkedIn, Reddit, X, Instagram, YouTube, and others) to maximize engagement and brand visibility
- Implement strategies to optimize organic reach, fostering meaningful interactions and community building
- Manage scheduling and publication across various platforms to maintain a steady flow of captivating social media posts
- Drive engagement initiatives, fostering an environment that encourages audience interaction and conversation
- Build and nurture communities across different social media and conversational platforms, responding to comments, messages, and inquiries effectively
Our take
Memfault is the first IoT reliability platform that empowers teams to build more robust devices with software at scale, optimizing teams’ productivity and boosting collaboration by transforming how developers build and operate IoT and edge devices.
The number of consumer edge-enabled IoT devices is expected to grow to almost 6.5 billion by 2030 (up from 4 billion in 2020). However, as IoT applications and embedded software continue to grow in complexity, Memfault’s platform is becoming an increasingly vital asset for developers wishing to unlock the advancement opportunities afforded to them by tapping into the market.
The company used its initial funding to accelerate its go-to-market strategy, its more recent Series B round will enable it to stay ahead of emerging competitors by expanding its software support (recently announcing Android and Linux SDKs), increasing its portfolio of partnerships, out-of-the-box integration investment, and doubling its workforce.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
91% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2023
$24m
SERIES B
Apr 2021
$8.5m
SERIES A
Total funding: $35.2m
Company benefits
- Equity: Generous equity in the form of stock options, so that each team member can reap the rewards of Memfault’s success
- 401k Retirement Matching: We’ll match up to 4% of your contributions to your employer-sponsored individual US 401k account
- Unlimited PTO: We don’t limit your vacation days. With our Unlimited PTO policy, you’ll decide when to – and for how long to – take time off
- Paid Parental Leave: We offer generous fully-paid parental leave for new parents, with flexibility around your transitions leading up to, and following, your time away
- Flexible Remote Work & Home Office Stipend: Memfolks also enjoy remote work flexibility. You decide which days you’ll work from the office – and which days you’ll work from, well, elsewhere! You’ll also be given a one-time stipend to deck out your home office space with the equipment to help you feel comfortable and productive
- Well-Stocked Company Offices: We have centrally-located private office spaces in Boston, Berlin, New York, and San Francisco, and access to coworking spaces around the globe
- Free Lunches: Up to twice per week, when you work from one of our offices, you’ll be able to enjoy lunch with your coworkers – fully paid by us
- Company Retreats: You’ll join our annual company-wide retreats, where our global team all comes together to enjoy one another’s company in incredible locations around the world
Company values
- Community - To build something impactful, we understand the importance of collaboration with those inside and outside of Memfault
- Gratitude - Memfault celebrates greatness in others. We recognize that gratitude is contagious and necessary to build a strong, positive, and creative environment
- Iteration - Make every day a little better. Our bar for quality is high, but we also know that perfect is the enemy of good. We prioritize shipping often over polish until perfect
- Kindness - We believe we must all be excellent to each other. We are always willing to help each other succeed, provide feedback no matter how difficult the conversation, and listen to what each other has to say
- Ownership - Memfault is each employee's company. Every team member is empowered to carry ideas they hold dear forward and push whichever change to the business they deem necessary
- Transparency - We believe that ownership and empowerment require transparency. We have access to all business data, share our unadulterated thoughts, and have conversations in the open
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
François Baldassari
(CEO)Former Embedded Software Engineer at Oculus VR (also an FPGA Manager), Pebble Tech, and Oracle.
Christopher Coleman
(CTO)Former Embedded Software Engineer at FitBit (Principal), Pebble Tech, and Oracle.
Tyler Hoffman
(Head of Developer Experience)Former Embedded Software Engineer at FitBit and Pebble Tech. Former Lead Instructor at Purdue University.
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