Senior Marketing Manager, SharkNinja
Robots
Office located in Needham, MA
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in marketing or equivalent (MBA preferred)
- 5-8 years of Marketing experience depending on degree and type of work experience
- Minimum 5 year of prior Marketing, and/or Category Management experience within consumer-packaged goods
- Advanced PowerPoint and Excel skills
- Creative thinking and problem-solving skills
- Demonstrated ability to develop and cultivate relationships
- Experience with financial analysis to make marketing recommendations
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- This role sits in our Needham office
- Highly analytical
- Ability to work in a fast-paced, detail-oriented & deadline driven environment
- Resourceful, well organized, highly dependable, and efficient
- Keen leadership skills with ability to take ownership and manage projects to completion
- High energy level with ability to multitask and open to changing direction
- Strong written and verbal communication skills
- Exceptional presentation skills
What the job involves
- The Senior Marketing Manager - Shark Robots will lead cross-functional teams to develop and manage global marketing/commercialization strategies for the Robots category that will drive profitable and sustainable growth for the business
- This role will contribute effectively to the development of product roadmap and assortment strategy, help shape the marketing plan development, and ensure excellence of execution in market
- Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Manage the Robot Category Portfolio, from introduction to end-of-life of the product, prioritizing the audience and various retail segments
- Robot Category Portfolio into new channels and new markets globally, maximizing sales and driving profitability
- Develop category/brand positioning strategies, portfolio architecture, product concepts, and pricing strategies with the goal of increasing marketability, maximizing sales & achieving profitability
- Bring a keen understanding of the consumer goods landscape to analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions
- Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to problems that may arise during commercialization process
- Act as subject matter expert on assigned portfolio and customers (channel partners and end users) to drive optimum marketing results
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis to all levels of the organization
- Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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