Product Marketing Manager, Taktile
+ Equity
Cloud native AI software for the financial services industry
Open for applications
Cloud native AI software for the financial services industry
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
Taktile's mission is to accelerate the adoption of Machine Learning technology in the financial industry.
Role
Who you are
- 2-3 years of experience working in Fintech / Financial Services industry
- 2-3 years of experience working in a B2B product marketing function
What the job involves
- The Product Marketing Manager will be responsible for serving as the primary liaison with the product management organization to ensure our products meet market needs and demands
- In addition, this role will develop, manage, and execute the creation of sales enablement materials, as well as create and curate content for marketing campaigns and our company website
- Product Management Liaison:
- Act as the main point of contact between the marketing and product management teams
- Collaborate with product management to understand product features, benefits, and market positioning
- Gather and analyze customer feedback and market trends to provide insights and recommendations to the product team
- Ensure product messaging aligns with market needs and company goals
- Sales Enablement Asset Creation:
- Develop high-quality sales enablement materials, including presentations, brochures, case studies, whitepapers, and sales scripts
- Collaborate with the sales team to understand their needs and ensure all materials align with the sales strategy
- Train and support the sales team in effectively utilizing marketing assets
- Content Creation:
- Create compelling and engaging content for marketing campaigns, including blog posts, articles, social media posts, email campaigns, and video scripts
- Manage and update content on the company website to ensure it reflects the latest product offerings and brand messaging
- Campaign Management:
- Develop and execute multi-channel marketing campaigns to drive product awareness and lead generation
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization
- Stay up-to-date with industry trends and best practices to ensure our marketing efforts remain innovative and effective
Our take
Taktile’s goal is to ultimately enable its enterprise customers in the financial services industry to adopt machine learning (ML) technology and deliver ML applications. Whilst ML may seem old news, enterprise level businesses in the financial services have been slow to adopt it due to a shortage of expertise, IT resources, and regulatory freedom. The wealth of granular data at their fingertips has, therefore, gone underutilised. With Taktile, these organisations can easily deploy, maintain, and monitor ML applications on a single platform, finally putting crucial ML tools in the hands of enterprise level businesses.
Whilst Taktile are still young, they have inspired impressive confidence in some high profile backers, including Y Combinator, and the founders of industry behemoths like Datadog and Github. Presumably this is in anticipation of the reported wave of AI transformation about to break over the financial services - nearly 90% of financial services execs, by one report, plan on boosting their AI investments over the coming years.
Platforms like Taktile may well prove a crucial facilitating force in this rising tide, and a fertile ground for new innovation - alternatively, enterprises could follow the lead of more agile startups and take their ML development in-house. The latter may, in fact, seem a more attractive long-term solution, so Taktile will need to ensure its platform remains convincingly superior. However, evidence of sustained investor interest in Taktile came from its November 22 Series A funding to the sum of $20 million.
Freddie
Company Specialist
Insights
Company
Funding (2 rounds)
Nov 2022
$20m
SERIES A
Aug 2021
$4.7m
SEED
Total funding: $24.7m
Company benefits
- Work with colleagues that lift you up, challenge you, celebrate you and help you grow. We come from many different backgrounds, but what we have in common is the desire to operate at the very top of our fields. If you are similarly capable, caring, and driven, you'll find yourself at home here
- Make an impact and meaningfully shape an early-stage company
- Experience a truly flat hierarchy and communicate directly with founding team members. Having an opinion and voicing your ideas is not only welcome but encouraged, especially when they challenge the status quo
- Learn from experienced mentors and achieve tremendous personal and professional growth. Get to know and leverage our network of leading tech investors and advisors around the globe
- Receive a top-of-market compensation package
- Get access to a self-development budget you can use to e.g. attend conferences, buy books or take classes
- Use the equipment of your choice including meaningful home office setup during the COVID-19 pandemic
Company values
- Passionate Responsibility - We all behave like owners, take individual responsibility for achieving Taktile's goals, and do what we have to in order to succeed
- Growth Mindset - We are intellectually curious, want to get better individually and as a team, and inspire others with our thirst for growth
- Desire For Impact - We want to do things that matter for the world and contribute to a bigger picture.
- Creative Pragmatism - We care about solving problems in the most effective possible way. We know when innovation is necessary, but don't re-invent the wheel.
Company HQ
Battery Park City, New York, NY
Articles
Leadership
Maximilian Eber
(Co-founder)With a PhD in Philosophy from Harvard University, he went on to on Machine Learning and Causal Inference at QuantCo.
Maik Taro Wehmeyer
(CEO & Co-Founder)Currently Member at European Commission, Founding Member at KI Bundesverband e.V. Previously Machine Learning Engineer at QuantCo and Research Associate at Harvard Business School.
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