$100-145k
+ Equity
Days in office - Tu/Wed/Th
3 days a week in office (Tribeca, NY)
Healthy and tasty cereal for adults
Job no longer available
$100-145k
+ Equity
Days in office - Tu/Wed/Th
3 days a week in office (Tribeca, NY)
21-100 employees
Magic Spoon's mission is to provide fun and delicious childlike cereal for grownups.
Sam Franklin
CEO of Otta
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with millennials and Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
The company recently raised substantial funding which it used to launch its products in brick and mortar stores, securing nearly 7,000 distribution deals by mid-2023. Magic Spoon is vying for a piece of the enormous breakfast cereal market against new competitors such as OffLimits and Crispy Fantasy, as well as incumbents with very deep pockets, but if it can maintain its momentum it has every chance of becoming a household name.
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Tribeca, New York, NY
Founders
Gregory Sewitz
(Co-founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
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