Web Strategy Lead, Block

$123.4-223.1k

Salary dependent on location, + Employee Stock Purchase Program

Google Analytics
Salesforce
Amplitude
Expert level
Remote in US
San Francisco Bay Area
Block

Financial services ecosystem

Job no longer available

Block

Financial services ecosystem

1001+ employees

FintechB2CB2BPaymentsFinancial Services

Job no longer available

$123.4-223.1k

Salary dependent on location, + Employee Stock Purchase Program

Google Analytics
Salesforce
Amplitude
Expert level
Remote in US
San Francisco Bay Area

1001+ employees

FintechB2CB2BPaymentsFinancial Services

Company mission

To create better tools to help everyone access the economy.

Role

Who you are

  • 10-12+ years of experience in web strategy on a marketing team with expertise in web standards and optimization
  • Significant experience with user testing, identifying target audiences, and leading the development and build of website experiences that inform and motivate users to encourage them to move through the funnel

Desirable

  • Experience working with a product team and product management in a sprint planning and roadmapping capacity
  • Experience in marketing automation tools and SFDC
  • Experience in B2B marketing, with a focus in SaaS
  • Significant experience leading the optimization and experimentation and testing of websites, landing pages, and the user funnel with an expertise in conversion rate optimization
  • Strong experience working with and managing C-suite level leadership in managing deadlines, strategy, performance, and communication of decision-making at the team level
  • Strong knowledge of web analytics and goal setting, including expertise with tooling such as Contentsquare, Amplitude, and Google Analytics
  • Working knowledge of front-end and back-end web development and the design limitations and capabilities of both
  • Expertise in best practices in both strategy and execution for modern B2B websites
  • Demonstrated knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content
  • Experience leading and managing a team

What the job involves

  • The Growth Marketing team is Square’s key growth engine and a sole driver of our holistic public web experience
  • We are looking for a strategic and experienced Web Strategy Lead to join our team
  • As the lead web strategist on the team, you will be creative, data- driven, and balance prioritization of near-term growth, while building the web strategy practice with a long-term view
  • You will work with peers to create and optimize compelling, effective, and innovative digital experiences that result in impactful experiences for our sellers and growth of the business
  • This includes being a key leader in designing and optimizing our Square public web experience across all points of the seller journey
  • It also includes leading the web strategy discipline as it comes to life across other partners such as Product Marketing, Marketing Analytics, Product Management, and Design
  • Across projects, you will ensure product, marketing, and business goals are met through our web properties — managing and driving success metrics for the most impactful areas of Squareup.com
  • You'll do this through a data-driven process; quantitative and qualitative
  • You will use data analytics, personalization strategies, analytic tools, and automation to help increase demand and strengthen the position of our brand
  • You will work with Product Management, Product Marketing, International Marketing, Communications, Brand, Demand Generation, Marketing Analytics, and Creative to build and improve web experiences
  • Lead web strategy for Square in partnership with Growth Product and Marketing to define goals, objectives and KPIs across all of Square’s web surface areas. In partnership with the Product Lead, you will be responsible for hitting key KPIs for Public Web across the entire business; and developing a vision and strategy for the channel that achieves the best seller experience both through short term optimizations and long term growth
  • Lead and own the web strategy and optimization of our entire global website and all pages, in tandem with the Product Lead and Organic Discovery team. This includes ownership and management of overall site architecture, strategy, information architecture, holistic performance, and page goals
  • Shepherd best practices based on web tests and overall web strategy best practices across the entire Square org
  • Partner with SEO on overall site performance, goals, and opportunities to optimize around organic search; including overall site architecture and page content
  • Collaborate with Product to drive the Public Web team product roadmap
  • Partner with Analytics and Experimentation on web measurement tool strategy, implementation, and usage across the Public Web team to inform broader web strategy and optimizations
  • Employ a seller-first perspective across all of your strategic work through research and insights. This includes regular user testing, and voice of the customer research to inform design solutions and iterative optimization across the broader team
  • Leverage analytics to manage performance and identify traffic patterns to improve conversion across the entire site, in alignment with overall marketing strategy and ongoing campaigns. Understand how to diagnose data trends, including including assessment of how/why we are hitting or missing projection and guiding actions to address performance
  • Develop requirements necessary to deliver the solution and work with technical resources on scope necessary to provide solutions (MVP, trade-offs, balance short- and long-term)
  • Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience
  • Collaborate with direct report and partner teams to ensure that web initiatives are developed and implemented with an eye towards business performance and conversion, while remaining true to Square’s brand promise

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Insights

Few candidates hear
back within 2 weeks

19% employee growth in 12 months

Company

Company benefits

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

Our take

Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.

The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.

Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.

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Kirsty

Company Specialist at Welcome to the Jungle