Marketing Campaign Lead, Flink
Office located in Brunnenstraße, Berlin
Grocery delivery service
Be an early applicant
Grocery delivery service
1001+ employees
Be an early applicant
Office located in Brunnenstraße, Berlin
1001+ employees
Company mission
To deliver organic fresh fruit, vegetables, and other groceries directly to the homes of customers, within 10 minutes, at supermarket prices.
Role
Who you are
- You must have demonstrated success in marketing strategy & campaigns in Germany previously at a grocery retailer, e-commerce or an FMCG
- You have strong interpersonal relationships, negotiating and communications skills
- If you are a results-driven marketing professional with a strong customer-mindset, storytelling skills and a passion for driving business growth, we would love to hear from you
- 7+ years experience in Marketing for the German market, in a fast-paced environment, preferably of a well-known brand in retail, or e-commerce, or food delivery
- Demonstrated ability to analyze local trends and build impactful & highly relevant campaigns that resonate with the target audience
- Strong project management skills and ability to manage multiple projects simultaneously
- Excellent communication, storytelling, leadership, and interpersonal skills
- Business fluency in German and English
What the job involves
- In your role as a Marketing Campaign Lead (m/f/d), you will fully own the communications and campaigns to drive business growth and brand awareness in Germany- Flink’s biggest market
- You will be responsible for the strategic direction and overall management of the marketing campaigns
- Fully own Flink’s communication with its German consumers through marketing campaigns, market analyses, trends and best practices
- Strategize and implement campaigns and communication angles across all our marketing channels to drive business growth and brand awareness
- Lead a team of 2 FTE responsible for online and offline marketing activations locally, including content creation, campaign launch and execution and cross-department collaborations
- Manage the tracking and measurement of the campaigns and translate measurable outcomes into new insights
- Build and maintain strong relationships with internal stakeholders to ensure marketing efforts are aligned with overall strategy
- Act as a local brand ambassador by having the customer interest in mind, and advocating for it across the board
Our take
Online grocery delivery services in Europe range from early supermarket-specific services to the more recent success of mobile food-ordering applications. However despite thier proliferation grocery delivery services still face long waiting lists and logistic bottlenecks, with faster solutions coming with a compromise on the range and quality of products.
Flink provides an online website and mobile application for the delivery of fresh fruit, vegetables, and other organic-quality groceries to European homes. The company provides its services to 100 different European cities across Germany, the Netherlands and France, and claims that its grocery deliveries are provided at supermarket prices within 10 minutes of ordering.
Flink is one of the few remaining independent grocery delivery startups in Europe, with most of the others either having been acquired or shut down. German rival Gorillas for instance ate through its initial investments and was taken over in 2022. Flink has been playing a more conservative strategy, aiming for more steady growth, but had to receive a fresh investment round of 100 million euros in 2024 to help it outlast competitors. Rumors of a potential merger with competitor companies indicate the lengths that Flink is going to maintain its dominance in a market that, at present, is suffering from lower demand and higher costs.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
346% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$110.2m
LATE VC
May 2023
$165.3m
LATE VC
Total funding: $1.3bn
Company benefits
- A good salary and fringe benefits
- A start-up environment with growth opportunities
- An environment where you have a lot of impact, and where your ideas immediately become reality
- A young and dynamic team
- A flexible employer
- 20% discount on your own Flink groceries
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Oliver Merkel
(MD)Partner at Bain & Company. Co-founded Flink in December 2020.
Julian Dames
(MD)Consultant at Bain & Company before founding foodora, where they served as MD and Global CMO. Also served as CMO at Rappi.
Christoph Cordes
(MD)Began career at Adidas before becoming Manager Director at fashion4home GmbH.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 17 more jobs at Flink