Content Marketing Manager, Abnormal Security

Salary not provided

+ Equity

Google Analytics
Salesforce
Marketo
Mid and Senior level
Remote in Canada, UK, US
Abnormal Security

Cloud email security platform

Open for applications

Abnormal Security

Cloud email security platform

501-1000 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud ComputingFraud

Open for applications

Salary not provided

+ Equity

Google Analytics
Salesforce
Marketo
Mid and Senior level
Remote in Canada, UK, US

501-1000 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud ComputingFraud

Company mission

To make the cloud a safer place for businesses.

Role

Who you are

  • Proven experience as a writer in the cybersecurity industry or in technical investigative journalism, preferably with 4+ years of experience
  • Strong understanding of cybersecurity concepts, including common threats and mitigation strategies
  • Excellent writing and editing skills, with the ability to convey complex technical information clearly and effectively to diverse audiences
  • Strong analytical and critical thinking skills, with a proven ability to analyze and interpret complex data
  • Detail-oriented mindset with a commitment to maintaining high standards of quality and accuracy
  • Ability to work both independently and collaboratively in a fast-paced environment, managing multiple priorities effectively, and establishing relationships with cross-functional partners to ensure collective success
  • A strong understanding of the buyer’s journey and how various types of content lead prospects through the marketing funnel from awareness to consideration to evaluation
  • Proven success managing multiple projects and deadlines via strong planning, organizational, and project management skills
  • Ability to understand new technologies quickly and become a subject matter expert

Desirable

  • A degree in English, Journalism, Marketing, Communications, or a related field
  • Strong analytical skills and an enthusiasm for data-driven marketing, with experience in Google Analytics, Marketo, and Salesforce

What the job involves

  • Abnormal Security is looking for a Content Marketing Manager to join our Content & Communications team
  • This role will be responsible for distilling complex technical information related to email attacks and trends into clear, concise, and engaging content
  • Leveraging your expertise in cybersecurity and strong communication skills, you will create consideration-level white papers, blog posts, and other educational materials to empower our customers with the knowledge needed to understand the evolving threat landscape and utilize Abnormal products to mitigate the risk effectively
  • Own the strategy and execution for consideration-level marketing content that focuses on the solutions available to solve the problems discussed in the awareness-level content, with a specific focus on white papers, webinars, and blog posts
  • Work across the marketing team to create the content calendar, publishing at least one major asset and an average of 2-3 blog posts each month
  • Provide analysis and commentary on internal data and external industry reports
  • Conduct in-depth online research and interviews with SMEs to drive the content that fuels blog posts, webinars, solution briefs, and other content pieces that push prospects through the marketing funnel and help in upsell efforts to current customers
  • Stay abreast of emerging threats, industry trends, high-profile attacks, and advancements in email security technologies to enhance the depth and relevance of our documentation
  • Collaborate closely with cross-functional teams, including researchers, engineers, data scientists, and product managers, to gather information and ensure accuracy in documentation
  • Partner with customer marketing, partner marketing, and sales enablement to provide content support across Influitive, Impartner, and Highspot for distribution to customers, partners, and prospects
  • Ensure artifact completeness by anticipating media/customer questions and ensuring that published content reflects the corresponding answers
  • Measure the results and effectiveness of content marketing to improve performance
  • Collaborate across the marketing team to optimize new and existing content for search engines, promote new assets across owned platforms, post engaging content to social media, and ensure appropriate distribution across all relevant channels
  • Maintain an editorial calendar and coordinate publication with other teams

Our take

Fraud involving impersonation is one of the top causes of online financial crime. Criminal tactics like email account spoofing, where the criminal impersonates an official account to steal personal information or money, are rife. Abnormal Security is a startup aimed at handling these hyper-targeted and personalized email attacks by analyzing communications and identifying potential fraud before it can take place.

The fraud detection space is extremely competitive but Abnormal Security differentiates itself through its focus on the threat of impersonation rather than a spectrum of threats. This has allowed it to amass a wealth of data relating specifically to high-risk impersonation attacks, analyzing over 45,000 signals to detect any anomalies.

Its specialized approach has fueled rapid growth, leading to a $4B valuation after a Serice C Funding round. Now, Abnormal plans to double down on product development and expand internationally, prioritizing markets where data security laws necessitate a local presence. By staying focused on impersonation, Abnormal Security positions itself as a formidable force in the fight against online financial crime.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

11% employee growth in 12 months

Company

Funding (last 2 of 4 rounds)

Aug 2024

$250m

SERIES D

May 2022

$210m

SERIES C

Total funding: $534m

Company benefits

  • Healthcare
  • Flexible PTO
  • 401k
  • One Medical
  • Flexible Spending Account
  • Mental Health Resources
  • Home Office Stipend
  • Monthly Internet & Phone Stipend
  • Health and Wellness Stipend

Company HQ

Yerba Buena, San Francisco, CA

Founders

Having started their career as a Software Engineer, co-founded GamerNook.com, Bloomspot, and Adstack before spending 3 years at Twitter. Co-founded Abnormal Security in April 2018, and has been CEO since.

Previously Senior Software Engineer at Twitter and Google. Was also Software Architect at TellApart.

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