Senior Manager of B2C Marketing, Amazon

Europe, Project Kuiper

Salary not provided
Senior level
London
Amazon

The largest online retailer and technology provider

Job no longer available

Amazon

The largest online retailer and technology provider

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Job no longer available

Salary not provided
Senior level
London

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Company mission

Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.

Role

Who you are

  • The ideal candidate for this role has the experience and ability to develop large-scale, complex, international marketing strategies and execute at scale through building, managing and influencing internal and external resources and stakeholders
  • BA/BSc in business, communications, telecommunications, marketing or related discipline, or equivalent experience
  • Experience in B2C marketing
  • Experience in a leadership role, including people management
  • Experience developing and executing marketing strategy for a new product or service
  • Experience managing teams to execute cross-functional marketing campaigns and programs covering the full marketing funnel (awareness, consideration, conversion) utilizing through-the-line activity across traditional/offline media (TV, OOH, Direct Mail, Field Marketing etc) as well as digital (Search, Display, Social Media etc)
  • Experience leading marketing in 2+ European countries with cultural/language differences

Desirable

  • MBA (Master of Business Administration) degree
  • Marketing experience at a technology company
  • Marketing experience at a telecommunications company
  • B2C Marketing experience, with experience in a leadership/people manager position
  • Experience managing remote teams internationally

What the job involves

  • Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO)
  • Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world
  • Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity
  • Project Kuiper is seeking a talented, self-directed marketing leader to build and execute our marketing plans across Europe
  • This is a unique opportunity to play a key role in an exciting, fast-growing business, working with global colleagues on a Worldwide strategy while also end-to-end owning the European marketing plan, covering the full marketing funnel across all customer life stages
  • Reporting directly to the Global Head of B2C Marketing, you will work autonomously to deliver successful Europe-wide marketing programs in a highly ambiguous environment, guided by global strategy and leadership feedback as you regularly report on your plans and results up to VP level
  • Define the European B2C Marketing strategy for Project Kuiper. Deliver cross-functional, full lifecycle marketing plans designed to meet business targets for each European country where we operate
  • Build, manage and influence internal and external team resources and support to rapidly and consistently execute world-class marketing campaigns and programs at the highest standard
  • Collaborate with Marketing Intelligence teams to monitor business metrics and regularly report on performance up to VP level, adjusting strategically and tactically as needed
  • Deliver continuous improvement programs which consistently drive increased efficiency and effectiveness across a wide range of key metrics at country and region level
  • This is a highly visible, high impact role on the Kuiper B2C Marketing team
  • You will be a key voice in global decision-making, while end-to-end owning the B2C marketing strategy for Europe
  • A typical day will involve strategic decision-making, stakeholder management, organizational growth planning, execution through direct management as well as influencing close partner teams, budget and operational planning, and more
  • Reporting directly to a manager based in our Seattle area headquarters, you will be expected to deliver autonomously and under the high degree of ambiguity which accompanies a fast-growing early-stage business

Salary benchmarks

Our take

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.

More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.

Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.

Steph headshot

Steph

Company Specialist

Insights

Some candidates hear
back within 2 weeks

16% employee growth in 12 months

Company

Company benefits

  • Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
  • Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
  • Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
  • Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
  • Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
  • Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
  • Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer

Company values

  • Customer obsession rather than competitor focus
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Company HQ

South Lake Union, Seattle, WA

Founders

Jeff Bezos

(Executive Chairman)

Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.

Andy Jassy

(President & CEO (not founder))

Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.

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