Director/Senior Director of Product Marketing, ID.me
Wallet
$234-270k
Office located in Mountain View, CA
Digital identity verification platform
Open for applications
Digital identity verification platform
501-1000 employees
Open for applications
$234-270k
Office located in Mountain View, CA
501-1000 employees
Company mission
To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
Role
Who you are
- Bachelor of Arts Degree
- 15+ years B2B product marketing experience
- Experience operating in a multi-product environment
- Effective storyteller who can translate complex, highly technical subject matter into easy-to-understand content
- Strong strategic thinker
- Agile, data driven operator
- Experience operating in a growth stage companies
- Experience supporting sales teams
- Comfortable with a mix of individual contribution and team management
- Track record of building and managing high performance teams
- Identity, payments or trust and safety domain experience a plus
What the job involves
- As a Product Marketing leader at ID.me, you will play a pivotal role in driving the success of our products in the market
- You will be a key contributor to our cross-functional team, collaborating closely with product management, sales, and other departments to ensure our products resonate with customers and achieve business objectives
- In this role, you will establish the product marketing team for our primary business line and segments
- You will be asked to be hands-on as an individual contributor, and you will have the opportunity to build a team based on business needs
- Product Positioning and Messaging:
- Develop compelling and differentiated product positioning and messaging that resonates with our target audiences
- Craft narratives that highlight the unique value propositions of our products
- Go-to-Market Strategy:
- Lead the development and execution of go-to-market strategies for new product launches
- Support pricing decisions and make pricing recommendations for new products when needed
- Collaborate with cross-functional teams to ensure seamless product launches and market penetration
- Competitive Intelligence and Analysis:
- Serve as a center of excellence for competitive intelligence for the company
- Leverage competitive insights to inform all product marketing workstreams including positioning, inputs to product strategy, and go-to-market strategies
- Market Research:
- Conduct market research to identify trends, competitive landscape, and customer needs
- Use insights to inform product strategy and positioning
- Sales Enablement:
- Understand buyer personas deeply and to inform Go-To-Market strategies and develop effective sales enablement techniques
- Create sales collateral, tools, and training materials to empower the sales team
- Customer Advocacy:
- Cultivate and leverage customer testimonials, case studies, and success stories
- Develop programs to build a community of satisfied customers and advocates
Our take
ID.me is a digital identity verification platform that simplifies how individuals prove and share their identity online. From identity proofing, authentication, and group affiliation verification the company’s services are highly scalable, as organizations across all sectors benefit from the type of technology provided by ID.me.
While there are a number of identity verification platforms in the space, ID.me has secured a considerable market share. It's formed partnerships with 31 states, multiple federal agencies, and over 500 name-brand retailers, resulting in over 100 million users - and over 70,000 individuals joining every day.
The company has raised significant funding over the years. While the intended use for new capital has yet to be specified, ID has been focusing efforts on improved customer experiences, operational enhancements, and product updates in order to maintain its competitive edge.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 14 rounds)
Apr 2023
$132m
SERIES D
Mar 2021
$100m
SERIES C
Total funding: $287.4m
Company benefits
- Company-Sponsored Medical, Dental, and Vision Plans for You and Your Family
- Paid Parental Leave
- Generous Paid Time Off
- 401K With Employer Matching
- Company-Sponsored Life Insurance
- Employee Equity Incentive Plan
- Remote Opportunities
- Multiple Lounge Areas and Game Room
- Numerous Mental Health Resources
Company values
- Make something better every day
- Inspire people with your passion
- Treat each customer like your favorite family member
- Own your mistakes so you can learn from them
- Details are everything
- Communicate like a scientist
- Don't be a jerk
- Always compete
- Be truthful (even when it's hard)
- Ask questions like a five-year-old
Company HQ
Tysons, VA
Articles
Leadership
Blake Hall
(CEO)Current Advisor at several companies, including AgentHero and Boomtown!. Former Army Officer in the U.S. Army.
Tanel Suurhans
(CTO)They have also served as the company's EVP of Technology in conjunction with being CTO. Former Software Engineer at PerfectLine and AS Delfi.
Salary benchmarks
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