Head of Growth Marketing, HeliosX
Equity allocations with significant upside potential available
1+ day a week in office
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
Open for applications
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
101-200 employees
Open for applications
Equity allocations with significant upside potential available
1+ day a week in office
101-200 employees
Company mission
Making healthcare more accessible. 🚀
Role
Who you are
- We’re looking for an ambitious, experienced B2C growth leader with a proven track record managing a multi-million budget driving acquisition, retention and optimising monetisation
- Our ideal Head of Growth candidate will be extremely analytical, data-driven, collaborative, and ready to roll up their sleeves to impact performance on a weekly basis
- Are you an analytical thinker by nature and you won’t stop until you get all the answers to any performance deviations? Do you want to be part of a bootstrapped scale up in health experiencing unprecedented growth? And you can’t stop refreshing your dashboards multiple times per day? Then keep reading …
- 8+ years of professional experience in D2C high performance environments (ideally with experience of managing a budget of at least £10M)
- Very strong knowledge of user acquisition channels (especially PPC and paid social). While we don’t expect you to be managing campaign performance on a day-to-day basis, you will be leading the team with prioritisation, roadmapping, and working closely with our partners at Google, Meta, etc
- Success driving projects to improve LTV, monetisation and/or retention
- Experience managing highly complex and ambiguous performance-related situations, including stakeholder management
- You have worked closely with Product and CRO teams to feed into their roadmaps based on campaign performance and competitor insights
- You take pride in hiring A-players for your team and you’re experienced in building world-class Growth/Performance Marketing organisations
- You’re highly analytical and data-driven! Sometimes maybe even too much. And you’re able to draw insights from ongoing analysis and connect them to customer problems/needs
- Above all, you’re growth-minded and known for solving performance challenges and successfully growing your P&L. You don’t know it all, but you’re a fast learner. You’re very experienced, but don’t have an ego because you understand every channel and tactic performs differently for every brand/market. When you don’t have all the answers in front of you, you’re resourceful to seek them. You have good days and bad days, but the performance improvement journey keeps you energised and motivated
What the job involves
- Given a recent period of rapid growth and international expansion, we’re looking to add more senior team members to our performance marketing and growth leadership
- You will work closely with the Director of Growth (and Product Teams), but will have ownership and autonomy to fully drive profitable growth for a group of categories in the HeliosX portfolio
- Own a series of business metrics across acquisition, retention, loyalty, and financial performance for a group of categories at HeliosX
- Create and execute our overall performance acquisition strategy across multiple countries and territories, with a strong focus on LTV/CAC optimisation on a weekly basis
- Manage budget allocation across the performance marketing mix, including paid social, search, display, shopping ads, connected TV, influencers, affiliates, podcasts & more
- Actively identify, investigate and test tools or mediums to incorporate into our existing practices and channel mix. We have a thriving experimentation culture and we want you to be an active contributor to it!
- Leverage performance marketing analytics to evaluate the end-to-end customer experience across multiple channels and customer touch points and identify opportunities for the CRO team. Think funnels, campaign performance and trend analysis, all paired with relevant customer insights
- Hire, manage and mentor a team of best-in-class growth marketers and ensure they maintain a minimum level of fire and energy to continuously exceed KPIs beyond ad-level acquisition metrics. At HeliosX we’re all responsible for the end-to-end performance of our brands: from the quality of customers we attract, to how we retain them despite ever changing competitive landscapes, and how we improve our monetisation efforts over time
- Create comprehensive go-to-market plans, pricing strategies, promotional plans, and bottom up forecasts for every business planning cycle
- Help us continue to build a culture of excellence by enforcing high standards, and managing a clear system for assessing business priorities, and establish processes and guardrails to ensure maximum ROI across our ad spend, efforts and resource allocation
Salary benchmarks
Our take
Many industries have developed in order to provide clients with an excellent experience and rapid delivery, but the healthcare sector remained a slow and cumbersome experience. The company was founded in order to solve this problem and improve the efficiency of the healthcare sector through technology.
HeliosX Group aims to improve the quality, accessibility and affordability of healthcare across the UK, US and Europe. The group is mainly interested in the medical, dermatology, and nutritional supplement sectors. The group was founded in 2013 and it includes 4 companies: Dermatica (personalised skincare brand), MedExpress & ZipHealth (online medical consultations & pharmacy) and their men's health brand, RocketRx.
HeliosX Group helped patients across the UK and internationally. The company's main priority is to continue growing, both geographically and in terms of our product offering, to ensure we can continue making healthcare accessible to as many people as possible.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
66% female employees
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (4.4)
Company
Employee endorsements
Team energy
"Empathic and energetic team is what makes you feel good when you go to work Monday morning. Imagine how important it is if you work remotely! And I..."
Company benefits
- Equity for Everyone
- Monthly Socials
- Health Insurance
- Gym discount
- Learning and training
- Flexible working
Company values
- 🥇 Putting Customers First
- 🫶 Build Team Excellence
- ⌛ Today Not Tomorrow
- 🧠 Thinking Differently
- 🎬 Act Like an Owner
- 🎯 Keep it Simple
- 💸 Do More With Less
- 🗣️ Communicate Candidly
Company HQ
London, UK
Leadership
Dwayne D'Souza
(Founder & Chairman of the Board)After graduating from the University of Cambridge and gaining experience as a Software Engineer and later in Algorithmic Trading, Dwayne founded HeliosX in 2013.
Stuart Peak
(CEO)Share this job
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