Manager of Customer Marketing, Saviynt
Identity & governance platform
Open for applications
Identity & governance platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To safeguard enterprises through intelligent, cloud-first identity governance and access management solutions.
Role
Who you are
- Strong understanding of cross-selling techniques and strategies
- Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation
- Proficiency in analyzing customer data and driving actionable insights
- Experience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunities
- Ability to design and execute integrated marketing campaigns that promote cross-selling opportunities
- Proficiency in developing compelling marketing messages, content, and offers that resonate with target customers
- Familiarity with various marketing channels, such as email, social media, website, and direct mail
- Proficiency in utilizing customer data and analytics to identify patterns, trends, and opportunities for cross-selling
- Ability to analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns
- Strong collaboration skills with sales and customer success teams
- Continuous optimization mindset, including monitoring and analyzing campaign performance metrics, customer feedback, and market trends
- Experience with account-based marketing and leveraging modern martech stack including Salesforce, 6sense/Demandbase, advocacy platforms,
- Hubspot/Marketo, and content strategy for website personalization
- Strong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use case
- Ability to track performance metrics and continuously optimize campaigns
What the job involves
- Are you ready to take customer engagement to new heights? Join us as our Senior Customer Marketing Manager
- Are you a marketing expert with a passion for creating unforgettable experiences?
- Do you enjoy turning ideas into action, driving engagement, and fueling growth?
- If so, we have the perfect opportunity for you!
- As a Customer Marketing Manager, you will be responsible for leading dynamic marketing campaigns to increase awareness, expand services, retain accounts, and engage existing customers
- This role involves developing strategies for cross-selling, upselling, and customer retention, as well as influencing teams to support growth and implementing campaigns and programs to target customers at various stages of their journey with Saviynt
- Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers
- Work closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiatives
- Analyze customer data and drive actionable insights using customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly
- Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals
- Develop compelling marketing messages, content, and offers that resonate with target customers
- Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively
- Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling
- Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results
- Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives
- Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization
- Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results
- Successful experience with account-based marketing
- Strong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use case
- Track performance metrics and continuously optimize
Our take
Sayvint’s Identity Governance and Administration platform helps secure access to corporate systems in the cloud such as Workday, Office 365, AWS, Salesforce, SAP and Hadoop. It was created to offer an innovative, modern solution as its founder believed that existing identity services were not optimised.
By spending its early years in stealth mode, developing its product technology and switching to a cloud based model, the company was well prepared for a quick up-scale. This has been achieved partly because of the fact that it favours targeting large companies, boasting clients like Marriott, BP, KuppingerCole and Toyota Connected.
Sayvint faces a major rival in the form of SailPoint, which was an earlier entrant in the space, and went public sooner. However, Sayvint is growing rapidly and has converted some notable customers from SailPoint in the process. The company has continually invested in its platform to maintain a competitive edge, earning industry recognition along the way, and has recently concentrated on securing new customers and growing its partner ecosystem.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Sep 2021
$130m
EARLY VC
Apr 2018
$40m
SERIES A
Total funding: $170m
Company benefits
- Medical, dental, vision, & retirement programs
- Flexible Time Off
- Food, Drinks, & Snacks
- Bonding Time - birthday celebrations, holiday parties , and team outings to get more fun time together
- Employee Recognition - we celebrate and recognize when our people go above and beyond
Company values
- We Innovate: We make the impossible possible
- We Focus on Our Customers: We put our customers first, always. Everytime
- We Deliver Results: We take the initiative and we go for it
- We Respect One Another: We care about and honor our people
- We Remain Accountable: We are in the pursuit of excellence, together
Company HQ
El Segundo, CA
Articles
Leadership
Sachin Nayyar
(CEO)Sachin worked as CEO of Vaau for 3 years before joining Sun Microsystems as a Chief Identity Strategist. They were also CEO of Securonix for 13 years.
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