Customer Marketing Specialist, Okta
$77-130k
+ Bonus; Salary applicable to candidates in CA, CO, NY and WA only and may vary by other locations
Management platform securing resources from cloud to ground
Job no longer available
Management platform securing resources from cloud to ground
1001+ employees
Job no longer available
$77-130k
+ Bonus; Salary applicable to candidates in CA, CO, NY and WA only and may vary by other locations
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- To be successful in this role, this person must be self-motivated, curious, detail-oriented, and willing to dive into the details to deliver the best references
- 2-4 years of experience in B2B tech marketing, customer marketing, or sales development role
- Familiarity with CRM software and SlapFive reference platform is preferred
- We’re looking for someone who is creative, flexible, and a self-starter. Okta is a fast-paced, agile work environment and we need the best to support our growing global team
- Strong written and verbal skills, and the ability to manage multiple projects at once
- Must be experienced in managing and cultivating interpersonal relationships
- Bachelors degree in Communications, Marketing, Technology, or related field (or equivalent practical experience)
What the job involves
- The Okta Customer Marketing and C-Suite engagement team is growing, and we’re looking for a customer marketing specialist to support the team and drive references
- This role is crucial to our success, responsible for developing and managing a portfolio of customer references to drive the customer reference program
- In collaboration with Sales, this role will identify and connect suitable customer references with prospects related to specific sales opportunities, expediting the sales process
- Additional responsibilities include building a steady pipeline of new references, scaling the customer reference program, and driving revenue growth
- Nurturing relationships with customer advocates and measuring the impact of the reference program are also key responsibilities
- Projects & Responsibilities will expand and increase in scope based on performance and the needs of the team. However, the following can be anticipated:
- Develop and maintain a comprehensive portfolio of customer references across various industries to feed the customer reference program
- Collaborate with the sales team to identify and match suitable customer references for specific sales opportunities to accelerate deal cycles
- Maintain the customer reference database (SlapFive) and content database (Highspot), ensuring accurate and up-to-date information
- Optimize existing customer reference program and processes to achieve maximum results
- Develop, coordinate, and facilitate the One-to-Many Customer Reference events, to support GTM teams and the scale reference program
- Nurture and strengthen relationships with customer advocates, resulting in customer marketing activations
- Coordinate and develop customer content ( i.e., blogs, case studies etc.) used to enable the field and accelerate sales cycles
- Provide supplementary support for Customer Marketing initiatives, tasks, and projects (i.e., Oktane surge)
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company values
- Love our customers
- Never stop innovating
- Act with integrity
- Be transparent
- Empower our people
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
People progressing
Joined as Senior Manager, Recruiting EMEA and promoted to Director, Recruiting EMEA after 3 years. Promoted again to Senior Director, Recruiting EMEA after another 3 years.
Diversity, Equity & Inclusion at Okta
- Workforce: We believe in recruiting diverse talent to create balanced teams
- Workplace: We support and empower employees to be authentic and grow through open conversations and education
- Marketplace: We go to market and sell to diverse audiences
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