Director of Demand Generation, Anaconda

• Minimum of 7 years experience of demand generation experience in PLG and SaaS
• Ability to work in a fast-paced environment
• Proven ability to prioritize work to ensure the achievement of business objectives
• Extensive experience building strategy, media execution
• Proven ability to plan in-person and virtual events
• Experience utilizing account identification tools like Demandbase
• Proven ability to work with Sales teams to generate account lists, training, and gather feedback
• Ability to establish and improve processes to be able to scale faster and more efficiently
• Team attitude: “I am not done until WE are done”
• Embody our core values: Great People; Great Product; Great Performance
• Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

Desirable

• Reports to: VP, Product Marketing
• You will play a pivotal role in achieving business targets through innovative demand generation initiatives and collaboration across Sales, Content Marketing, Digital, and Product Marketing Management
• Create demand generation strategy for B2B and B2C that includes ABM, paid media, and in-person and online events that drive high-quality marketing qualified leads (MQLs) and online purchases
• Identify, execute, and report on integrated marketing campaigns that support product launches, enterprise sales, cross-selling and upselling current customers, and licensing renewal programs
• Create Channel Sales program that expands awareness about Anaconda with Channel Partner and support co-marketing events
• Manage all aspects of the events from identifying industry events to attend, booth management, speaker and sponsorship opportunities, pre and post-show communications, internal attendees, budget, and KPIs
• Work with Web, Content Marketing, and Marketing Operations to execute campaign strategies by creating and optimizing high-quality content, landing pages, emails, and targeted advertising campaigns
• Establish KPIs and metrics for demand-generation initiatives
• Partner with Marketing Operations and Analytics teams to deliver and improve digital data, analytics, and technology capabilities
• Regularly report on Demand Gen roadmap, outcomes, and insights to stakeholders across the organization through MBRs, QBRs, and other forums

• When it comes to pay increases, there isn’t red tape like your average corporate organization. We don’t have a max cap, and we pay our salary increases based on the industry benchmarks of the specific role in the job market
• We ensure salary transparency for each employee. We show you the benchmarks in the industry for your title, where you live, and how your salary stacks comparative to other jobs with the same title
• Spot bonuses based on great outcomes
• Medical, dental, vision, HSA, life insurance, and 401(K)* (based on country)
• Competitive stock options
• Open vacation policy
• Paid parental leave for both moms and dads
• Anaconda Snake Days; In addition to government holidays, a once-a-month company-designated day off to relax and recharge
• 100% flexible working policy. While we have core business hours, we focus on results, not when you’re at your desk
• Quarterly fitness membership or home office reimbursement
• Low-meeting Fridays
• Monthly anonymous “Ask Me Anything” sessions with senior leadership
• Employee recognition known as the annual Ana-CAN-DO awards
• An open-door policy and senior leadership office hours - transparency comes first, and all ideas matter
• Annual Anaconda Olympics
• Homecoming (bringing everyone together (safely))!
• Weekly team happy hours
• Lunch & learn trainings
• Virtual and in-person team offsites

Total funding: $93m

Anaconda is a titan providing leading problem-solving tech for data science and machine learning applications. Anaconda began back in 2009 marshalling tools for Python use in data science, and has no doubt helped consolidate Python’s position as the language of preference in this field. This tight relationship means Anaconda is primed to continue a strong and dominant trajectory.