Campaign Marketing Manager, Cision
PR and marketing software
Be an early applicant
PR and marketing software
1001+ employees
Be an early applicant
1001+ employees
Company mission
To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.
Role
Who you are
- To be successful in this position, you should have solid experience with sales and marketing automation tools and be able to execute in multiple channels while maintaining high quality standards
- Bachelor’s degree required
- 5 years of experience. Preferably in B2B/SaaS business
- Communication skills and project management skills are essential
- Must have a strong demand generation mindset to create campaigns accordingly
- Experience with Adobe Experience Cloud, Wordpress, Google Analytics, Eloqua, and Salesforce preferred
- Fluency in English
What the job involves
- Working in the Growth Marketing team you’ll own and develop global marketing campaigns that are designed to generate qualified leads and move them through the funnel, working in a peer group of smart, ambitious marketing professionals
- You’ll plan and execute marketing campaigns whilst working with multiple stakeholders from across the organization
- You will utilize data to inform your decisions with a good understanding of segmentation, personalisation, nurture programs and A/B testing
- Develop global marketing campaigns from scratch. You need to have strong communication skills and be confident in fast-paced environments
- Collaborate closely with the broader marketing team to develop and execute marketing campaigns across multiple channels, including email, paid media, organic and more
- Craft landing pages and other appropriate assets to help achieve marketing goals
- Project manage global marketing campaigns from start to finish
- Manage & collaborate on the creation of webinars
- Clearly identifying the target audiences, goals of campaigns and the steps to execute on them and report on them
- Report on campaign and channel performance metrics
Our take
As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.
The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.
It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-2% employee growth in 12 months
Company
Company benefits
- Career progression opportunities
- Dental and healthcare plan
- Employee Assistance Programme (EAP)
- Learning Portal
Company values
- STRONGER TOGETHER
- BE REAL. BE YOU
- IMAGINE THE IMPOSSIBLE
- MAKE AN IMPACT
- OWN IT
Company HQ
New Eastside, Chicago, IL
Articles
Leadership
Cali Tran
(CEO (Not Founder))Previously CEO at Brandwatch and Valassis and President at Centerfield and Vericast.
Diversity, Equity & Inclusion at Cision
Jasmin Zamora (Director, Engagement and Inclusion )
- Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best
- We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success
- Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com
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